As a graduate student about to enter the world of Advertising, I am bound to be affected to see news like this...

but things like this rejuvenates my optimism...

I was concerned, but definitely optimistic about our industry. However,my main reason to write this post...

I am happy to stumble upon the survey below and just wanted to share my happiness through this little piece of information.

"marketers will increase or at least maintain their spends on interactive marketing"

I understand, this survey was conducted by New York Times in May, 2008 & since then our situation has only accelerated downwards. But with recession in sight, I am sure Interactive is the best medium (for optimal utilization of resources) to connect & engage with the consumer.

“Tell me and I will forget, Show me and I will remember,

Involve me and I will understand!”

-Confucius

]]> http://signonorama.wordpress.com/?p=311 Thu, 09 Oct 2008 22:09:04 +0000 signonorama http://signonorama.es.wordpress.com/2008/10/09/todays-headlines-october-9-2008/

Ik ben gespecialiseerd in persoonlijke interactieve marketingcommunicatie. Met een passie voor web, e-mail en mobiel. In de praktijk gestuurd door een duidelijke visie op Customer Marketing op basis van permissie. Ik heb uitgebreide ervaring in het adviseren, opzetten en implementeren van data-driven communicatie programma's en e-mail marketing in het bijzonder.

Stoere woorden allemaal, het gaat om relevante communicatie via internet. Waarbij relevant staat voor de kennis die een bedrijf opdoet van de relatie. Via opgegeven informatie, maar ook via transactionele of gemonitorde (click) gegevens. Opdat de boodschap daardoor waarde toevoegt in de context van de ontvanger. Logisch toch?

Vanaf 1 november ga ik bedrijven helpen op interim basis, naar aanleiding van een vervangingsvraag of capaciteitstekort. Of op projectbasis om een programma/campagne op te zetten en te managen, een verandering door te voeren, of een boost te geven aan het kennisniveau op dit gebied binnen organisaties.

De projecten zullen verschillen van persoonlijk relevante 'one-off' e-mailings. Tot vol automatisch (op basis van lifecycle management) gestuurde campagnes. Altijd met als doel een hoger rendement, door het genereren van meer response/conversie en het verlagen van bestaande kosten. In alle concepten staat de klant centraal, in haar context en relatie met het merk. Opdat de communicatie past, verrast en verleidt!

Samengevat: moderne marketing met moderne middelen

Van november 2008 start MichaelStraathof.com!

Na 4 mooie jaren bij RapidSugar is het de tijd om de eigen vleugels uit te slaan. Een hele mooie nieuwe spannende periode.

Wat ik ga doen?

Bedrijven helpen met de volgende stap in Interactieve Marketingcommunicatie. Met de overtuiging dat de bedrijven meer persoonlijke relaties moeten aangaan. In plaats van te blijven hangen in de digitale 'product-push' waar slechts een fractie van de ontvangers op zit te wachten.

Mijn toegevoegde waarde is ook het opzetten, inrichten en uitvoeren van data-gedreven en interactieve life cycle management programma's. Met als specialisme e-mail marketing. M.a.w. een combinatie tussen CRM en Interactieve Marketingcommunicatie.

Al de activiteiten die ik ga doen, hebben als doel om prospects en klanten via e-mail, het web en mobiel op een sympathieke manier te verleiden en in beweging te brengen! Met voor relaties waardevolle proposities, boodschappen en timings. Logisch toch?

Ik heb er zin in! Fasten your seatbelts...

Este comitê visa o alinhamento de diversas entidades, entre elas: Abemd (Associação Brasileira de Marketing Direto), ABRANET (Associação Brasileira dos Provedores de Internet), Agadi (Associação Gaúcha das Agências Digitais), Apadi (Associação Paulista das Agências Digitais), IAB Brasil (Interactive Advertising Bureau Brasil) e Pro Teste (Associação Brasileira de Defesa do Consumidor).

O estopim para a criação desta regulamentação foi a divulgação recente pela imprensa da proposta do código de auto-regulamentação para a prática do e-mail marketing. Assim como o movimento mundial de regulamentalização das regras praticadas na web – comentado no post anterior – busca o mesmo propósito, algumas entidades-chave tentam fazer a prática ser verdadeira para o setor de email marketing no Brasil.

Este Petit Comitê, com cinco integrantes que representam todas as associações participantes do processo estão criando uma proposta de auto-regulamentação do mercado para regular e educar empresas que fazem e-mail marketing e ajudar no projeto de lei anti-spam.

As principais leis no setor se dividem da seguinte forma:

. Opt-out - modelo usado nos EUA, parte do princípio de que qualquer empresa pode enviar um e-mail sem o consentimento do destinatário, desde que respeito o direito ao descadastramento.

. Opt-in - Modelo usado na Austrália, no qual a empresa só pode enviar e-mail marketing com a autorização prévia e comprovável do destinatário. Sem a comprovação do opt-in, a empresa pode sofrer multas.

. Soft-opt-in - modelo usado na Europa, a empresa pode enviar para o destinatário quando já existe uma relação comercial ou social anterior, de forma que não seria necessária a permissão explícita e comprovável do destinatário. O soft opt-in pode proteger empresas que, no passado, construíram suas bases de relacionamento de e-mails sem usar tecnologia que armazenasse em seus bancos de dados a permissão de envio. A verdade é que muitas empresas não tem o opt-in comprovável.

Acompanhe o desenrolar das informações no Blog News E-Mail Marketing.

There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation.

No connection, you say? Consider this: Most lead generation campaigns are just internal strategy or positioning statements with some stock imagery added.

These internal documents, meant to define a product or brand, were never intended to be used outside the company. But because lead generation is often considered the poor stepsister of brand or image advertising, the people in charge of it too often think of it as a throwaway or no-brainer.

The result is a press release, strategy statement, or internal briefing document that’s been poured into a direct mail or email template—and it reads like it. All the benefits that have been deemed important are there, but they’re in a laundry list with no focused message. There’s no respect for the limited time of the audience—the fact that busy businesspeople need a simple, clear takeaway that can be digested with a short skim.

In other words, the internal strategy statement is the pig. The pretty stock images, colors, and fonts are the lipstick.

Take this email from XO Communications (editor's note: contact information has been removed.) The headline says “Convergence is Here,” without any clear benefit. Presumably, the creators had discussed the benefit so much, it was obvious to them, only it’s not obvious to us, since we weren’t privy to their conference table discussions. Then, the bulleted list throws a lot of marketingspeak buzzwords around, but doesn’t make the benefits any more real, instead throwing out vague claims like “increased productivity.” Oh, and “business continuity features”—someday I’d sure like to know what they are! All internally approved benefit points, no doubt.

Then there’s the stock photo. Not only is it a cliché, but it contradicts the headline. Is convergence ahead, or is it here? Plus, again, this visual conveys no benefit (or, really, any other information.)

Don’t cheat yourself of the response you’re after. Instead of putting lipstick on the pig, make sure your message is focused, simplified, and geared from the ground up for your audience. Only then will you have an engaging piece of direct response advertising. And that’s a totally different animal.

For more tips on how to avoid other common e-mail mistakes, download a free copy of our white paper: “Top 10 High-Tech E-Mail Marketing Mistakes.”

I am a student of marketing and presently work with an online marketing company. I am here to share some online marketing tips that can be beneficial to the people who are promoting their brand through Internet. According to my research I have seen that e-mail marketing is the best way of marketing a good/service across the entire globe. This marketing technique helps in personal approach towards the audience that in turns builds a healthy relation between the marketer and the targeted audience. Opt-in emal marketing technique helps to focus the interested targeted audience in a more specified way, as audience wants to be a part of the mailing list of the company. Professionals in the field of e-mail marketing help to design an effective and efficient email campaign that creates a perfect brand image in the market.

I must say that following email marketing tips a person can achieve success at the earliest in the field of Internet marketing. An email must be addressed to a person's name along with the warm greetings that works as a welcoming note. Draft the mail in a very subtle approach and never force the audience to accept your product. Let your email give an opportunity to the customer to take a decision. Follow the above golden rules and make your marketing business a success.

Today, I am very happy. I would like to share this happiness with you. This morning I got into my office, grabbed a mug of coffee and then log on to one of my favorite business website. The name of our company was shining there. Being the head of our e-mail marketing company, last month I got an opportunity to attend a business seminar in Chicago. There I gave a speech on how to use e-mail marketing in the best way. The online companies who took part at this seminar have apprecited my views and at present, they are seeking help from our company for renovating their e-mail marketing methods. The lines written down on the website were meant a lot for us. Hope we would be getting new opportunities through which our company can expose our hidden strength and talents.

There were times when I used to read the successful stories of other E-mail marketing companies. But this was my turn. I do not think that e-mail marketing is difficult to carry on. Sometimes, I used to get angry when customers did not reply to our promotional e-mail. Currently, this scenario does not exist at all. Now 80% of customers read our e-mails and there are about 20% not responding to us but we will work it out as soon as possible. We made our emails to be extremely interesting. Especially, the subject lines hardly escaped the eyes of customers. After all, a good and creative subject line tells an email reader what he or she can get by reading the content. I request the readers of my blog to note down down these crucial points and use them in their e-mail marketing fields. It is sure that customers will turn towards you.

Internet is a new medium offering tremendous scope for advertising and business promotion. Having a website is not synonymous to internet marketing. A large mass of population resort to search engines for help to find the information needed. Hence, a good ranking on search engines becomes imperative. SEO4jaiupr through its technical expertise and experienced staff promises to achieve web presence for your site. Without search engine optimization and marketing, your website might not be getting the heaviest internet traffic that it deserves. Heavier internet traffic means more custom. More custom on your site, means a better return on investment.

SEO4jaiupr Search Engine Marketing services include Search Engine Optimization (SEO), Website Marketing India, SEO copywriting, Research analysis and tracking, E mail marketing, Mini site development, Website evaluation and Banner creation.

Once an impressive website is made, the next step is web promotion for the Internet market. Internet Marketing India includes SEO and additional online marketing tools. SEO4jaiupr supports you with its' varied services covering the following to enhance your position in the internet market.

1. Pay Per Click (PPC) Internet advertising campaign offers you an opportunity to bid on the keywords which your prospects will enter to search your site.
2. Banner ads an Internet marketing technique is viewed as the best means of Interactive advertising. Flash presentations and other interactive media are used to promote your products and services and educate prospects.
3. Internet marketing India through emails includes informative e-mails and online newsletters.
4. Blog marketing India is the technique used to introduce fresh, relevant content to the site users on a regular basis.
5. Internet marketing India through white papers promotes your business solutions.

SEO4jaiupr, an Search Engine Marketing company in India, through its wide selection of services available ensures maximum customer satisfaction. With our technical expertise and experience, we can easily conduct an Search Engine based marketing campaign standing your expectations in India and Abroad.

Algumas vezes me deparo preenchendo formulários de cadastro em sites que contém campos completamente desnecessários para o tipo de cadastro que estou realizando. Por exemplo, já entrei em sites para me cadastrar para receber seus informativos, somente para isto, e havia campos de preenchimento obrigatório como Endereço - ora, se estão optando por uma campanha digital, então NUNCA vão me mandar uma mala direta impressa, porque isso seria regredir, uma vez que o custo de envio de newsletter e de e-mail marketing é infinitamente menor do que o custo de impressão e envio postal!

Em outros formulários eles pedem como campo de preenchimento obrigatório o CPF!! isso mesmo, pedem o meu CPF para que eles possam enviar um e-mail de propaganda para mim! Quando vejo isso, imediatamente a reação é fechar o site. Imagina que eu tenho que fornecer meu cpf para um site que eu não confio para que eles me enviem propaganda! Ou eles tem uma estratégia muuuuito inteligente por trás disso que minha mente não é capaz de compreender, ou não têm a menor idéia de que este campo por si só já é um obstáculo, e sendo obrigatório fica pior ainda.

Sei que alguns dados são importantes para que as empresas possam filtrar seus usuários cadastrados para receber informativos, como data de aniversário, estado e cidade onde residem, entre outros que variam muito de acordo com a maneira que a empresa utilizará esta base de dados. Mas aí a precisar de um CPF, ou um RG, aí eu discordo completamente.

A verdade é que quanto mais campos o usuário tem que preencher, menores as chances de ele completar o cadastro, e aí só quem perde é a empresa. O ideal seria somente o e-mail, mas aí complica porque fica muito genérico, então, eleja apenas os campos mais importantes, aqueles que serão usados para filtrar os dados na hora de enviar um e-mail para um ou para outro grupo. Facilite a vida do usuário e ganhe muito mais com isso.

Email Marketing is no doubt the most appropriate way of sending information to people. It is one of the efficient tools of the online marketing companies. Such email marketing allows online companies to send emails regarding their launch of their products to their targeted customers. It is the most apprehensive procedure of advertising a company's products. Opt-In Email Marketing is one of the types of email marketing which is mostly preferred by all the online companies. In such opt-in email marketing an online company sends promotional emails to its customers who have themselves registered into the company's websites.

I am myself in favour of opt-in email marketing because it holds customer's response. In this case if a customer is willing to have promotional ads from an online company then he can fill up his email id on the website. After this customer has entered his email id then only the company would start sending its respective promotional ads. In this context, we find that the customer interest is given much importance than anything else. Otherwise, spam emails make our life hectic and such uninvited emails are illegal. Spam emails should never be followed by any online companies as customers can sue them and these online companies would have to pay huge compensations for such illegal activities.

Opt-In Email Marketing has been winning the appreciation of all the multi-national companies around the world. It has great future in the online advertising world and I hope it would continue its existence till the time world wide web reigns us.

Before launching a promotional campaign the promotional tool must be checked. It should be according to the products and services. You must understand your target audience and know that where you want to reach. That is why it is said that Marketing is very interesting and you can never say what will sparkle and what will fail in a promotion campaign.

No one in the early 1900s would have given it a thought that people will promote their products and services through Emails. But now Email marketing is a great success and is a buzzword. A number of companies, be it big, small or medium, are promoting through Emails and they are relying on different categories of it like targeted Email marketing and bulk Email marketing.

Generally, targeted Email marketing or permission-based Email marketing is considered as the best option of marketing through Emails. This is because here people know you, your company and the products. So it becomes easier to promote among your prospects. Internet is the place of huge consumers who are using it for shopping purposes.

People are buying goods through Internet like T-shirts, latest gadgets, books, accessories, electronic goods, soft toys, auto-accessories and even property. That is why Email marketing has become the total online advertising solution and companies selling these products are running an Email campaign.

If you don't have any practical idea about how to practice Email marketing then you can take help from professionals providing consultancies. You can get developed content, headline and compelling copy in an attractive format which you can send to your prospects. These write-ups work as good weapon. They teach your prospects about your products and if it is solving their problems then people buy from their. So Email marketing is a great brand awareness tool and as an advertiser you must give it a chance.

O dia é das crianças, mas o faturamento é coisa de gente grande. A partir dessa semana o comércio eletrônico começa a sentir o efeito da data comemorativa em suas vendas, isso porque o período de pico com a data teve início no domingo, dia 28 e setembro, e se estenderá até o dia 11 de outubro.

A expectativa da empresa e-bit, especializada em informações sobre o varejo digital, é de que o faturamento do setor tenha um crescimento de 30% em relação ao mesmo período do ano passado, atingindo a cifra de R$ 359 milhões.

“Mesmo não tendo tanta força quanto datas comemorativas como o Dia das Mães e Natal, o Dia das Crianças vem ganhando força por conta do comodismo e segurança que a compra online oferece ao consumidor”, revela Pedro Guasti, diretor-geral da e-bit.

O tíquete médio gasto deve se manter estável, atingindo a casa dos R$ 300,00, valor que se mantém desde janeiro para as compras realizadas no comércio eletrônico.

Entre os produtos que devem obter maior procura, estão os eletrônicos, sobretudo computadores e videogames, que vem ganhando espaço ano a ano, além da categoria brinquedo, que historicamente cresce nessa época do ano. Outro segmento que deve ganhar atenção especial por parte dos varejistas é o de tocadores de MP3 e MP4, já que os aparelhos são a coqueluche do momento.

Ranking de Produtos – Dia das Crianças

Categorias de Produtos Participação

Livros 14%
Informática 13%
Eletrônicos 11%
Telefonia Celular 8%
Títulos de CD, DVD e Vídeo 7%
Brinquedos 5%

Fonte:AdNews

Quer saber mais sobre: Envio de ações de e-mail marketing de alta performance e relatórios inteligentes de desempenho. Construção de base de dados estruturada e qualificada.

Ligue para: 11 3876 1140. Será um prazer entender e atender suas necessidades.

www.emporiodemidia.com.br

Mas essa realidade felizmente mudou, para a alegria dos anunciantes e felicidade geral das empresas digitais!

Os e-mails marketings são responsáveis por nada mais nada menos que 11% de todas as vendas em e-commerce! Além disso, eles potencializam o aumento de visitas ao seu site.

E como fazer?

Bom, é fundamental ter um planejamento de ações online para chegar a resultados satisfatórios, não adianta achar que enviando um email marketing qualquer vai funcionar.

Uma boa campanha de e-mails disparados semanalmente faz sua marca ser lembrada, é preciso estar na mente do seu consumidor para quando ele pensar no seu produto/serviço, lembrar de sua empresa.

O banco de dados é precioso, deve ser trabalhado com carinho para enviar a mensagem certa à pessoa certa. Semana passada fui à Joinville em uma palestra na qual um dos palestrantes mostrou os e-mails que ele recebeu (inclusive uns personalizados com seu nome) lhe parabenizando pelo dia da Mulher! Que gafe hein! Entenda seu banco de dados e escolha as pessoas certas. Não envie para um milhão de e-mails em vão.

Dê a opção para o cliente retirar seu nome da lista,  e realmente exclua este e-mail.

Estas são apenas algumas dicas, num próxima posso voltar ao assunto e apronfundar um pouco mais.

These email marketing companies help you carry out email marketing campaigns efficiently by offering you guidance on how to set marketing objectives. Email marketing solutions also involve advice on how to put replies from customers to good use. Email marketing solutions comprise varied strategies of identifying, retaining and keeping a track of prospects, thus proving to be very effective in comparison to other marketing models.

Effective email marketing solutions offer flexibility to your company in adapting to the ever-changing business scenario worldwide. The widening net of the world wide web facilitates the dispatch of email messages to a vast base of potential customers. With more and more people becoming Internet and technology savvy, they in fact have started liking effective promotional emails and are responding well to such campaigns that have become order of the day.

Email marketing solutions are the most essential components of online communication. These solutions mainly manage massive lists of customers of clients. These solutions make communication faster and convenient, and more direct. If you are able to contact your customers directly and can convey your meaning purposefully, what else can you expect from any marketing solutions. Some email marketing solutions involve convincing potential customers to fill out sign-in forms, which help in selling your products more effectively.

Anunciante: Gráfica Formato

Agência: Fixar Propaganda

Direção de Arte: Tiago Barcelos

Atendimento: Davi Melo

Quer saber mais sobre: Envio de ações de e-mail marketing de alta performance e relatórios inteligentes de desempenho. Construção de base de dados estruturada e qualificada.

Ligue para: 11 3876 1140. Será um prazer entender e atender suas necessidades.

www.emporiodemidia.com.br

Welcome to our future? Maybe.

Open rates are falling sharply, and not just because Outlook blocks images. About 17% of Americans change e-mail addresses every six months. Facebook is a supernova, and Twitter is expanding beyond the early adopter geeks.

I first noticed this with our members two years ago. When we surveyed them about their preferred communications vehicles, we expected to see a typical age curve for e-mail:

Instead we got something like this:

… a weakness in under-40 members’ use of e-mail.

This year, when we first asked our members to respond to our recent social technographics survey, we used e-mail. Older members (over 45) responded in due proportion. Younger members did not. To get a good sample from them, we had to solicit their participation by additional means.

I wouldn’t pronounce the death of e-mail just yet, though some are starting to. We hate e-mail, but we need it -- for now. The world is ready for a better mousetrap.

Will it be Facebook? Twitter? Who knows. The killer replacement hasn’t appeared yet. But it’s going to be fun to experiment and watch.

Other very important aspects of marketing of the Internet as well as work, including SEO, blogs, social networks, forums, field, journalism and article writing, press releases The media, interactive advertising, affiliate marketing, e-mail marketing, viral marketing and, of course, search engine marketing.

Read SEO Basics and Beyond

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I remember how enraged I was. Did she think she was writing a reaction paper? She was writing for an arts and culture blog, I said, and what she just wrote wasn't funny at all.

Maybe you should let go of your negativity for once. You are young. There's so much in the world to explore. There's so much to be happy about. Go out and discover . . . experience new things. I trust that you will take up that challenge, be more open-minded, READ MORE, and spend less time with and on inane people or things. Read good sites like NY Mag and NY Times. Study how [other journalists write their] articles . . .

Pay attention to how writers tell the story without injecting themselves. Tell the story for others to know, not because you want to be a star in it.

I thought it was just the perfect advice for me, who has been remiss in her own writing. I must admit I haven't been updated on my reading because everything of late has been about SEO writing, marketing, and e-mail marketing, or what my favorite writer Butch Dalisay calls "professional writing."

This is all for my own career growth, I know, but I never imagined myself writing headlines for e-mail campaigns, wishing that recipients would buy the products I was peddling because of the witty call to actions (this I can say, with much embarrassment, that copywriting isn't rocket science, at all, but why is it so hard for me to come up with a sexy, moving headline?)

I promise to do something more, uh, literary in October. Such as going back to finishing (or rewriting) my second book, which, by the way, was wiped out when a virus hit my system.

How's your writing? Tell me about it.