hotwired « WordPress.com Tag Feed

El primer banner comercial de la historia

Sergio — Sun, 20 Apr 2008 13:04:56 +0000

HotWired fue la primera web que vendío huecos en su página para alojar publicidad de terceras empresas en forma de banners.

El primer banner vendido fue el que podéis observar aquí, fue pagado por la empresa AT&T y se insertó el 25 de octubre de 1994.

Visto en Sharenator.

A day at the library...

pdom — Sat, 29 Mar 2008 17:56:19 +0000

Yes, we had actually QUITE A LOT OF FUN today at Word on the Street -- truly! From Ed who arrived with half a dozen friends at 10 am (having been up for three days, hmm...), to Alis, to Stewart, to Vicky, to Lyn, Arwen, Hannah, Richard, Luigi, Chris, Gary, Pat, Nancy...To Cassy at the council, to Daren at the library, to Whippersnapper: it was all very jolly, and despite the bone-chilling wind, there were some audiences, some laughs, and chins scratched over Beach Reads, the new anthology, etc. As everyone knows by now, parties are amongst my favourite things. Next in line are gatherings of any sort, even of near strangers, which is what this was.

There were loads of photos taken, some for the Gazette apparently, but John T is in there first, so I'm popping this one up for now. His caption is Camera never lies. Find this at once endearing and horrifying: the pasted-in stonework is hilarious, but the happy jowl is disturbing. Oh well! At least the hair is glossy (or is that my silver grey catching the light?!)

More photos of more participants promised from various quarters, so stay tuned....

Also discovered today that a short interview with me has appeared in:

Phew!

The first online advert - 1994

feesch — Tue, 04 Dec 2007 12:48:33 +0000

In researching the history of online advertising, what has amazed me is that within 12 days of the first official browser being launched, Mosaic Netscape 0.9 (13th October 1994), Modem Media launched a graphical advert for AT&T.
Source: Brand Republic: 10 years of online advertising.

"Advertising didn't exist on the internet, but the internet existed," comments GM O'Connell, founder and chairman of Modem Media. "We had been working with two clients, AT&T and Coors Brewing Company, on other interactive platforms and started looking into how they could advertise online."

And so on the 24th October 1994, HotWired, which was the online forerunner of Wired Magazine (now owned by Lycos.com), made history and a prophetic statement for the future of advertising by placing the first online advert on their site. It measured 468 x 60 pixels and read "Have you ever clicked your mouse right here? You will."

And the users did. It achieved a staggering 42% click through rate!

Although getting all the glory, apparently HotWired may not have been the first to run the advert and technically we should credit Dale Dougherty, founder of Global Network Navigator (GNN), since bought by AOL and then closed.

"The one that got all the news coverage was HotWired, but the GNN banners actually ran two to three weeks before HotWired," O'Connell says.

Which by my reckoning must have been ‘before’ the first official launch of Netscape!

Now that’s what I call faith…

For the record, the ad was created for Modem Media/AT&T by TANGENT Design/Communications with principal creators Joe McCambley, Craig Kanarick and Otto Timmons.

Timmons wrote on Adland, "although we had the most popular ad on Hotwired there were at least five or six other banner ads that launched at the same time and they too should get credit for being "first". I can remember Club Med, AT&T and ZIMA… O'Reilly's Global Network Navigator, GNN, started accepting paid advertising at the same time (one banner ad on the home page, as I recall)."