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My main goal for this post is to somewhat de-mystify social media.  It's such an opaque term.  But to my way of thinking, social media just means any web based site or tool that allows users to contribute.  So here are some basic things on the "been there, done that" check list.

Amazon Reviews. Amazon really pioneered the idea of letting readers tell other people their thoughts about a book or CD in the context of an e-commerce experience.   However, until you've written one yourself, they simply aren't as real as they could be.  And here is a really good reason to write a book review. If you'd like to get a bit of a public, professional toehold in a subject area that interests, you, there is no faster route than to create two or three Amazon book reviews in that area.  The reason?  Google ranks Amazon reviews very highly in their search results because they are original content by real people.  So, here's what you do:

• Pick one, two or more books that represent your interests well (professional or personal)
• Make sure you are absolutely fine with being very publicly associated with those books
• Write an Amazon review for each book (or other Amazon media product)
• Consider using your real name, rather than create a screen name.  Real name reviews are more highly ranked on Amazon and using your real name is the only way to get a true online association with the subject area.

For someone looking to establish a credible, professional online presence, an Amazon review can be one of the quickest and best ways to get started.  This is particularly key advice for young grads and people returning to the work force, or people looking to make a job or career change.  The first thing a hiring manager will do is Google your name, and you can really stand out with a thoughtful review about a professional subject.  (Be careful though...I once wrote an Amazon review in which I complained about the difficult language in a South African novel.  Later, I realized that wasn't a great advertisement for my literacy skills when I was moving back from Ireland and networking.  But even today, when I have five pages of actual Google content about me, a couple of my Amazon reviews are still on the second page of Google results.)

Wikipedia. It feels like everyone knows about Wikipedia, but maybe not everyone knows that it can be the best place to start researching most any topic or organization.  For instance, when I was doing business development in my last startup and needed to get up to speed efficiently on a lot of new companies, I always started with Wikpedia.  After this first step, I moved to scouring the target company site and a Google search, and finally a Linked In search.  But Wikipedia got me set on the right course with the basic facts, and often some obscure or historical ones.  They miss whole topics and organizations, but there is nothing to stop you (or anyone else) from getting the ball rolling.

Wikipedia (combination of "wiki" and "encyclopedia") is created and vetted by real people.  Anyone can contribute, but truly bad content has a hard time surviving the vigilant volunteer editors.  A study which had scholars in a wide variety of areas compare Wikipedia to the Encyclopedia Britannica found the Wikipedia content to be equally valid.  Here's what you can do to get your feet wet:

• Research any topic that interests you
• If you find one which is incomplete (like maybe a limited history of a company you once worked for), create a Wikipedia account (easy) and add your own edits
• Read this earlier blog post in which I reported some interesting things said by Jimmy Wales, the founder of Wikipedia at the Connecticut Forum

Craigslist. Free online classifieds.  Ugly as hell, and really basic.  But that is the beauty of the site.  It's totally democratic in its listings and everyone is subjected to the same yucky Courier typewriter type font listings.  I'm a very light user but have found it invaluable for dumping a like-new drum kit, looking for a housekeeper, and buying a LuvSac that was taking up half the living space in the tiny North Shore apartment of a nice young man.

Here's how to take a fun little tour:

• Find your city (in tiny type) on the Craigslist home page
• Search for anything that might remotely interest you.  I just looked for a "boat" because there is two inches of new rain falling as I write from a cabin in Maine.  Yes, the listings are really as basic as they look.  Just listed in chronological order, so you only see the latest postings.  You can narrow your search in a category, so I found plenty of listings for "Whaler" but nothing for "ark."
• Try putting up a listing for the weirdest useless thing in your house.
• If you ever really try to get rid of a lot of stuff at once, be wise and only put the listings up if you are really ready for customers.  My husband helped close an office and learned to not list the old desks, file cabinets etc. until 7AM of the day they were ready to sell them.  There are plenty of Craigslist nuts who will pounce on you the minute you put up a listing.  In the case of my husband's office, where they listed the office address alongside the items for sale, the company employees arrived at work the first day they used Craigslist and found a huge queue of people waiting in the wee early morning hours.  The waiting line of folks seemed to be a combination of both strange and community-minded---bargain hunters with a vengeance--- but also many quite happy to hang around and help virtual strangers carry out their heavy loot.
• Just for fun, be sure to check out "Best of Craigslist" on the left side of the home page.  These are the listings nominated as funniest or strangest by readers...they never fail to deliver a belly laugh.  Today I chuckled at "female companion needed 4 anything".
• Finally, I reported on a talk given by Craigslist's odd but strangely endearing founder Craig Newmark.

Last, here is one update to Part One, on social networks.  Don't assume you will catch all of your friend's status updates in the Facebook "Friends" tab.  If you have loads of friends (but if you do, why would you be listening to me on this topic?), or a few friends with very frequent updates, Facebook might edit out some of those updates.  To be sure of catching every update on your more prolific friends, you have to periodically check their "mini feed" on their profile page.

 Jimmy Wales, creador de Wikipedia, explica que el gran objetivo es llegar a los países en desarrollo.

"Tenemos la vista puesta en los idiomas de la India y África, donde todavía hay muy pocas entradas. A largo plazo, creo que ése es el gran reto para acercar el conocimiento a la gente", dice.

Wales achaca la relativa escasez de documentos en español en Wikipedia a un "arranque tardío y lleno de baches", pero afirma que el crecimiento es muy rápido y que él mismo viajará en primavera a Buenos Aires, Santiago de Chile y Madrid para animar a futuros colaboradores.

Una entrevista a Jimmy Wales, el fundador de Wikipedia, nos responde esa y otras incógnitas. La conclusión es: definitivamente las herramientas colaborativas son de gran utilidad, pero es necesario saber cuales son sus límites de uso.

“Con Wikia Search apuntamos a ganarle a Google”

En un mano a mano con Infotechnology.com el fundador

de la enciclopedia online y Wikia, entre tantos otros proyectos colaborativos, cuenta porqué cree que su nuevo buscador puede sacar a Google y Yahoo! de la cabeza de los usuarios de Internet.

por Pablo Martín Fernández

Sabe que es uno de los emprendedores más renombrados del mundo, pero intenta que no se note.

Jimmy Wales logró poner en práctica lo que muchos habían ideado pero no habían podido plasmar en un proyecto concreto: Generar contenido en red, la famosa sabiduría de las masas (wisdom of crowds en inglés).

En 2001 Wales y Larry Sanger (ahora a cargo de Citizendium), fundaron Wikipedia, la enciclopedia que nació para patear el tablero de lo que hasta ese momento se consideraba colaboración en la Web.

Pero por su crecimiento, y las críticas por la legitimidad de su contenido, el estadounidense salió a defender el proyecto contra gigantes del conocimiento mundial como la Enciclopedia Británica, eso lo puso en la posición de ser un abanderado de lo que él llama “cultura libre”.

Pese a que Wikipedia tiene más de dos millones de definiciones en inglés y es uno de los 10 sites de Internet con mayor cantidad de visitas, entre otros tantas cifras que sobran para escribir un libro, la organización no tiene fines de lucro. Quizás por esto Wales no se quedó quieto con el éxito de la enciclopedia. En 2004 fundó Wikia, llamado originalmente Wikicities, un servicio que se encarga de alojar wikis (contenido generado de manera colaborativa) de todo tipo desde comics hasta nanotecnología. Además, el estadounidense apunta a desbancar a Google como el buscador estrella con su sistema Wikia Search. Pese a todo eso Wales atiende su celular cerca de su casa en San Francisco disculpándose por tener que atender en la calle con el ruido del transito de fondo.

Actualmente está enfocado en Wikia, ¿cómo han sido estos primeros años?

Wikia es muy exitoso en gaming, computación y entretenimiento lo cual es lógico porque estos son los “early adopters” de Internet. Ahora estamos trabajando en potenciar el servicio para otras ramas del conocimiento. Tenemos varios miles de wikis y están creciendo muy rápido en muchos tópicos diferentes.

¿Trabaja todo el día en Wikia?

Trabajo mucho en Wikia y también en Wikipedia. Es realmente muy difícil ser organizado para mi y definir un porcentaje para cada uno de mis proyectos porque son cosas que tengo todo el tiempo en la cabeza. Siempre estoy trabajando (risas). Sí es cierto que me ocupo de difundir Wikia, pero también me encargo de desarrollar nuestro sistema de búsqueda Wikia Search, ese es un desafío personal. Por estos días tendrían que darse a conocer nuevas funcionalidades, que no puedo comentar, que van a hacer del buscador una herramienta muy interesante. Todavía estamos en la etapa inicial pero es muy prometedor.

Con Wikia Search ¿apunta a competir con buscadores como Google y Yahoo!?

Sí, la idea es apuntar a competir con ellos. LA idea es luchar contra ellos y ganarles. Avanzaremos para generar búsquedas que compitan contra Google o Yahoo!.

¿Qué es lo que diferencia a Wikia Search de otros buscadores?

La principal diferencia es como está desarrollado. Todo está basado en software colaborativo. Además mostramos el proceso integral de generación de un resultado. Wikia Search es usado y creado por los usuarios, usa mucho de los principios de la metodología wiki, eso era lo que buscábamos.

El año que viene se hará Wikimanía en Buenos Aires. ¿Qué se puede esperar?

Ese es nuestro evento anual. La idea es reunir a académicos con la gente que trabaja en nuestros proyectos. Yo creo que es una meca de la cultura libre. Yo estaré ahí, aunque también espero ir a Buenos Aires para fin de año en una conferencia sobre management.

En uWikia, a diferencia de Wikipedia, es una organización con fines de lucro. ¿Por qué se dio este cambio?

Wikia es un proyecto, aunque no lo parezca, más complejo que Wikipedia. Abandonamos el modelo sin fines de lucro porque para esta idea necesitábamos generar efectivo. Hacemos muchas cosas basadas en el modelo de donaciones pero apuntábamos a que esto fuera más grande y necesitábamos tener una compañía tradicional. Igualmente mantendremos Wikipedia con el mismo modo de financiamiento que tiene en la actualidad.

¿Cuáles son sus futuros proyectos?

Wikia Search es mi vida hoy por hoy. Estoy trabajando en ese tema como nunca. Apunto a que las nuevas funcionalidades la hagan crecer exponencialmente.

Wikipedia crece sin parar desde hace años. ¿Qué es lo que más lo sorprendió en todo el proceso?

Siempre pensé que era un proyecto global. Pero nunca me imagine que iba a ser tan grande. Es increíble que haya voluntarios alrededor del mundo que no hacen más que trabajar en ella.

Y desde su punto de vista como director del proyecto. ¿Cuál es el aspecto más difícil de administrar dentro de Wikipedia?

Sin dudas, lograr que la gente confié en el proyecto. Eso fue lo más difícil al principio. Creo que es muy parecido a lo que le puede pasar a una empresa, la idea de motivar a los empleados o voluntarios es similar, se usan las mismas prácticas.

¿Cree que sus proyectos tienen influencia en los proveedores de tecnología?

Sí, Wikipedia influenció a los vendors de IT y las empresas en general. Hay muchas compañías que están usando sistemas wiki dentro de la compañía. Y parece que esto está influenciando a los desarrolladores.

¿Qué opina de que el mundo corporativo use estas herramientas colaborativas?

Me encanta, sin dudas me encanta (risas). Sin embargo, no es algo de lo que haga consultoría en la actualidad. Ya viajo demasiado. Creo que soy la persona que más viaja en el mundo, por suerte lo hago con mi notebook entonces puedo estar online y al tanto de todo (risas).

La disputa en los medios con la Enciclopedia Británica, por la validez de Wikipedia como generador de conocimiento, tuvo mucha repercusión. Finalmente, ¿ese ida y vuelta los ayudó a crecer?

Estoy seguro de que esto nos hizo más grandes. Muchas gente supo que existíamos gracias a toda la prensa que recibimos por el conflicto con Británica. Pero eso hizo que nos enfocáramos aún más en la calidad de la enciclopedia. Sirvió para difusión pero también nos subió el nivel de lo que antes tolerábamos y ahora ya no.

En sus comienzos Wikipedia decía estar interesada en llegar a quienes no tenían conexión a Internet. ¿Qué sucedió con eso?

Sí, la idea era bajar todo el conocimiento que está online, para la gente que no tiene acceso. De hecho hemos hecho algún tipo de distribución de DVDs en Alemania, conseguimos ayuda para hacerlo y estamos viendo otras posibilidades. La idea es que Wikipedia exista offline. Así esperamos llegar a la mayor cantidad de gente posible. Para eso necesitamos ayuda. No podemos hacerlo solo.

¿Cuál es su posición con respecto al hecho de usar Wikipedia como fuente para trabajos escolares o académicos?

Esa es una mala idea. Creo que Wikipedia es un punto de inicio más que un punto de llegada. Quizás les puede servir a chicos que no hacen trabajos importantes para saltar de un tema a otro. Pero ningún universitario debería tomarla como fuente principal.

¿Cómo investigaba cuando era un estudiante?

Creo que la mayoría de las cosas las buscaba online. Aprendí a estudiar en Internet. Fue algo muy interesante ya que todo eso recién comenzaba.

Cada cierto tiempo en América latina y otros países en desarrollo surge la duda sobre cómo incluir más personas en el conocimiento y uso de la tecnología. Los puntos opuestos son la entrega de PCs, es decir darle importancia a la infraestructura, y por el hacer foco en la capacidad de los estudiantes de interpretar las nuevas tecnologías a través de la educación, aunque quizás con equipos más antiguos. ¿Cuál es su posición?

Creo que es una combinación. No creo que sólo haya que darle PCs a la gente, hay muchas posibles enseñanzas que se tornan interesantes a largo plazo sólo cuando son apoyadas en educación. Las personas tienen que aprender a pensar. Eso es clave.

En este marco, ¿cree que actualmente vivimos en la sociedad de la información?

Creo que definitivamente vivimos en la sociedad de la información. Pero es necesario entender que la mayoría de la gente está desconectada. Son muchos los que empiezan a comunicarse con celulares gracias a que bajaron mucho los precios. Eso puede llegar a permitir reducir las diferencias. Estuve en África y hay gente en parajes inhóspitos que tienen teléfono. Por eso creo que los celulares, con la correcta educación, pueden llevar a un mejor acceso a la tecnología.

Publicado en el sitio on line de la revista Information Technology, en junio de 2008.

Well, I made it.  After driving back and forth numerous times to the O'Reilly campus in Sebastopol I am now back in Marin and reflecting on what an incredible time I had at FooCamp.  Here is the Wikipedia definition of FooCamp which is fitting as I found myself at one point talking to Wikipedia's founder Jimmy Wales over chicken and black beans.  Michael Arrington over at TechCrunch, who was also in attendance, has posted his review of FooCamp here.  One of the best parts about the event is that only your name appears on your little tag with no mention of affiliations other than your favorite Star Wars character (which I didn't quite get).  For the semi-technorati illiterate like myself it makes for good fun as you get to just walk up to people and say, "Hi, what do you do?"  I met a whole slew of people who I knew nothing about but after getting home and Googling their name I would sit back and say, "No s@#$!"

It was an impressive collection of PhD's from MIT, astronauts, investors, journalists and dozens of tech icons.  The brain power was overwhelming and I had a hard time geting my head around some of the discussions.  (After dinner one night some folks got together and synthesized bacteria to smell like bananas.)  At one point it occurred to me that if 1% of the folks in attendance focused their energy on some of the problems facing the aid industry we would be in a much better place.

I took part in a disaster tech event run by Jesse Robbins which had a good size turn out.  Some folks presented a very cool app having to do with geo-location and information in emergencies. The development was for Google's Android and not the iPhone 3G so I was a bit off in my previous post where I surmised that the weekend would be about the iPhone 3G.  (As a matter of fact almost no one spoke about the new iPhone 3G.)  We told some good stories, brainstormed possibilities but mostly just spent our time trying to explain to the rest of the room just how difficult it is to work in an emergency setting.  As always, the biggest obstacle to progress is the total lack of understanding, on the part of both the tech industry and the relief industry, as to how things get done in our worlds.

I am hopeful that by attending such events (I am pretty sure I was the only aid worker in attendance) I can not only come away with new ideas that can make our job easier but also educate and energize the tech community to rally around our efforts and come up with some solutions that could greatly improve the way we do things.  Hopefully, FooCamp will serve as a catalyst for future events that will draw the both the humanitarian aid community and the tech industry closer together.

I had a great time and thanks to Tim O'Reilly for throwing the event.

Steve Paxhia of Gilmore Group, posted these thoughts after hearing Jimmy Wales speak at the O’Reilly Tools of Change conference: "Wikipedia represents the “perfect storm” for a collaborative work or “peering”. According to Wikinomics by Tapscott and Williams, there are three factors necessary to make peering effective: 1) the object of production is information or culture which keeps the cost of participation low for contributors; 2) Tasks can be chunked out into bite-sized pieces that individuals can contribute in small increments and independent of other producers. This makes their overall investment of time and energy minimal in relation to the benefits they receive in return; 3) The costs of integrating those pieces into a finished end product, including the leadership and quality control mechanisms must be low.”

So, collaboration will likely occur where people:

- want (particular/useful) information; that they can

- assemble incrementally and independently; and can from it

- produce a compendium of reasonable quality at little if any cost.

Sound like the perfect enterprise - good/fast/cheap?.. Also sounds like knowledge-management. The gentle breeze of information available from diversely remote areas is now being drawn into the 'whirlwind' of global users via the neural network of the internet, and its 'cloud computing' repositories. That takes care of the 'tropical storm' of content availability. What can take that tracking data content and synthesize it into a predictable storm-path projection - so we can prepare -and at least avoid danger.

How can that content be transferred into an effective tool for social network collaboration - on purpose - and ending with beneficial results?

What type process easily collects information, automatically aggregates it, objectively improves it, and equitably presents only the best of it for consumption, or for re-evaluation and any needed upgrade? It also sounds like problem-solving, 24/7, complete with planning, navigation, mid-course correction. Where is our gyroscope to keep us oriented - our compass to keep us on course?

We may have the makings for a 'perfect storm' but some energy must come together and an eye must form. When it does that will become the center of excitement where that information can become well organized by purposeful collaboration and integrated into the 'gale force' power needed for solving real problems. Dare to become a chaser of that 'storm'?

What will it take for 'us' to get our 'clouds' together...

to grow from the 'tropical' strength of 'content'

to the hurricane force of CHANGE ?

While several options may exist, one comes quickly to mind...

are you ready to ASK4™ it?

Are you ready to 'peer in'...? You could get caught in

the perfect storm of 'cooperation'.

You could help make possible 'one internet, under control, of liberty and justice, BY all'...for those who dare to participate in - and benefit from - their U-Netted Nations™.

What’s about YOU? - care to comment?

- dare to COOPERATE?

Wikipedia crece sin parar desde hace años. ¿Qué es lo que más lo sorprendió en todo el proceso?

Siempre pensé que era un proyecto global. Pero nunca me imagine que iba a ser tan grande. Es increíble que haya voluntarios alrededor del mundo que no hacen más que trabajar en ella.

Y desde su punto de vista como director del proyecto. ¿Cuál es el aspecto más difícil de administrar dentro de Wikipedia?

Sin dudas, lograr que la gente confié en el proyecto. Eso fue lo más difícil al principio. Creo que es muy parecido a lo que le puede pasar a una empresa, la idea de motivar a los empleados o voluntarios es similar, se usan las mismas prácticas.

¿Cree que sus proyectos tienen influencia en los proveedores de tecnología?

Sí, Wikipedia influenció a los vendors de IT y las empresas en general. Hay muchas compañías que están usando sistemas wiki dentro de la compañía. Y parece que esto está influenciando a los desarrolladores.

¿Qué opina de que el mundo corporativo use estas herramientas colaborativas?

Me encanta, sin dudas me encanta (risas). Sin embargo, no es algo de lo que haga consultoría en la actualidad. Ya viajo demasiado. Creo que soy la persona que más viaja en el mundo, por suerte lo hago con mi notebook entonces puedo estar online y al tanto de todo (risas).

La disputa en los medios con la Enciclopedia Británica, por la validez de Wikipedia como generador de conocimiento, tuvo mucha repercusión. Finalmente, ¿ese ida y vuelta los ayudó a crecer?

Estoy seguro de que esto nos hizo más grandes. Muchas gente supo que existíamos gracias a toda la prensa que recibimos por el conflicto con Británica. Pero eso hizo que nos enfocáramos aún más en la calidad de la enciclopedia. Sirvió para difusión pero también nos subió el nivel de lo que antes tolerábamos y ahora ya no.

En sus comienzos Wikipedia decía estar interesada en llegar a quienes no tenían conexión a Internet. ¿Qué sucedió con eso?

Sí, la idea era bajar todo el conocimiento que está online, para la gente que no tiene acceso. De hecho hemos hecho algún tipo de distribución de DVDs en Alemania, conseguimos ayuda para hacerlo y estamos viendo otras posibilidades. La idea es que Wikipedia exista offline. Así esperamos llegar a la mayor cantidad de gente posible. Para eso necesitamos ayuda. No podemos hacerlo solo.

¿Cuál es su posición con respecto al hecho de usar Wikipedia como fuente para trabajos escolares o académicos?

Esa es una mala idea. Creo que Wikipedia es un punto de inicio más que un punto de llegada. Quizás les puede servir a chicos que no hacen trabajos importantes para saltar de un tema a otro. Pero ningún universitario debería tomarla como fuente principal.

¿Cómo investigaba cuando era un estudiante?

Creo que la mayoría de las cosas las buscaba online. Aprendí a estudiar en Internet. Fue algo muy interesante ya que todo eso recién comenzaba.

Cada cierto tiempo en América latina y otros países en desarrollo surge la duda sobre cómo incluir más personas en el conocimiento y uso de la tecnología. Los puntos opuestos son la entrega de PCs, es decir darle importancia a la infraestructura, y por el hacer foco en la capacidad de los estudiantes de interpretar las nuevas tecnologías a través de la educación, aunque quizás con equipos más antiguos. ¿Cuál es su posición?

Creo que es una combinación. No creo que sólo haya que darle PCs a la gente, hay muchas posibles enseñanzas que se tornan interesantes a largo plazo sólo cuando son apoyadas en educación. Las personas tienen que aprender a pensar. Eso es clave.

En este marco, ¿cree que actualmente vivimos en la sociedad de la información?

Creo que definitivamente vivimos en la sociedad de la información. Pero es necesario entender que la mayoría de la gente está desconectada. Son muchos los que empiezan a comunicarse con celulares gracias a que bajaron mucho los precios. Eso puede llegar a permitir reducir las diferencias. Estuve en África y hay gente en parajes inhóspitos que tienen teléfono. Por eso creo que los celulares, con la correcta educación, pueden llevar a un mejor acceso a la tecnología.

A new YouTuber, scileak0177, who claims to be a high-ranking Scientologist who has seen the light and is now helping to expose Scientology from the inside has released a set of videos which he claims are leaks from the church. The most notable set of claims pertain to Wikipedia. Firstly, it is claimed that Wikipedia is funding Anonymous. Secondly, it is claimed that the cult has declared the leader, Jimmy Wales, and other high-rankers of Wikipedia SP (Suppressive Person). Thirdly, a recommendation is made to publicly smear Wales. Lastly, a man who is supposedly a high-ranking Scientologist advises that the cult litigate Wikipedia and drag the case on in order to bankrupt them - which his something that the cult has previous experience with, having engaged in exactly this with the Cult Awareness Network. Essentially, the message is to threaten and if necessary commence a war on Wikipedia.

UPDATE:

Scilinks0177's most recent video suggests that he may well be a fraud - which was a strong possibility from the get-go. In this video, he claims that Xenu would never have approved of what the leaders of Scientology are doing (e.g., orchestrating and perpetuating lies, attempting to stomp out freethinking, etc.). Scientologists do not worship Xenu. The Xenu story describes Xenu as the leader of an overpopulated intergalactic confederation; Xenu was said to have attempted to relieve the overpopulation by deporting billions of alien souls to Earth, blowing them up, and then brainwashing them. These brainwashed alien souls would later latch onto humans as "body thetans" and be the source of all of our prpblems and discontents.  Xenu was never a described as a source of inspiration or someone worthy of worship. He was described as a source of problems, problems worthy of counteracting.

Mons, B. et al. 2008
Calling on a million minds for community annotation in WikiProteins
Genome Biology 9:R89.

Nor is it every day that one of the "et al." is a WWW pioneer; in this case a certain J. Wales. I'm looking forward to seeing S. Brin and L. Page in PubMed any day now.

This is important. The early adopters and web technology enthusiasts can evangelise for years about concepts such as community annotation of scientific data using wikis. However, the sad fact is that the majority of researchers in academia will pay no attention whatsoever until the work appears in what they consider a reputable source: i.e. an academic journal. This despite the fact that the readership of most such journals is miniscule compared to the web audience. Go figure.

Wiki Professional is here and of course, Deepak is all over it already.

Update: Euan takes a look at the implementation and is less than impressed.

Navnet på den nye tjenesten er Wikia Search. Foreløpig finnes den kun i en alpha-versjon som har ligget ute siden 7. januar i år. Wikia Search skal bli en søkemotor der brukerne rangerer sider og treff ut fra søkekriteriene sine. Dermed skal treffene man får bli rangert etter relevans ut fra andre brukeres preferanser. Søkemotoren er langt fra ferdig utviklet og da vi testet den var det nødvendigvis ikke det mest relevante som kom opp, bl.a. sider på språk fra fjerne himmelstrøk.

- Dersom vi kan få fem prosent av søkemarkedet, er vi veldig fornøyd. Søk er ganske lukrativ business, du behøver ikke ha mye trafikk for å gjøre det bra. Vi vil jo gå i konkurranse med Google, men jeg tror ikke det er oss de trenger bekymre seg for. Google er ikke først og fremst et søkefirma, de er ekstperter på å selge annonsering på internett, sier Wikia-gründer Jimmy Wales til Dagens Næringsliv.

Folkene bak Wikia Search innrømmer at kvaliteten på den nåværende siden er lav; -Search Wikia is still very much under development, and we are aware that the quality of the search results is low.

De mener at om tjenesten skal bli bra må flere melde seg inn i nettsamfunnet de prøver å skape. På den måten kan man rangere treffene i søkemotoren.

Diskusjon: Hvorfor skal man bruke Wiki Search fremfor Google?

O projeto que popularizou a plataforma wiki ganhará, na Alemanha, uma versão em papel. Quem está por trás disso é a gigante Bertelsmann (dona, por exemplo, da gravadora Sony BMG).

Problema número um: os 740 mil artigos que hoje a Wikipedia alemã abriga caberiam não em uma, mas em centenas de versões em papel. "Não seria um projeto adequado levando-se em conta o mercado do livro na Alemanha", reconheceu Beate Varnhorn, editora-chefe da Bertelsmann.

A opção foi por uma espécie de "livro do ano" com os 50 mil verbetes mais acessados on-line _mesmo assim, consumiu 992 páginas.

Problema número dois: isso significou a inclusão de termos como "Carla Bruni" e "Nintendo Wii", entre outras irrelevâncias (por sorte, num limite de 10 linhas).

Todo mundo sabe que Jimmy Wales toca sua Wikipedia com base em crowdsourcing e doações, muito mais o primeiro. O acordo com a editora alemã lhe renderá US$ 1,59 por cópia vendida (a US$ 31,80 cada).

Problemas número três, quatro, cinco, seis...: ao ser congelada numa edição em papel, a Wikipedia deixa de ser wiki. Wiki é mais do que o produto de Wales, é um conceito de colaboração cuja plataforma permite a edição constante de textos, e por várias pessoas, e por todo o sempre.

Sim, existem termos congelados já na web, mas são casos específicos como os de George W. Bush (note o cadeado no canto superior direito), vítima preferencial de ativistas, vândalos ou desocupados _já incluíram em seu verbete na enciclopédia on-line até uma foto do Cramulhão.

Andrew Keen, o defensor-mor das grandes corporações ("da excelência das grandes corporações", certamente me corrigiria ele), viu vantagens no acordo: entregaram um produto amador _em breve falarei sobre episódios de analfabetismo, censura e privilégios perpetrados pelos voluntários que administram as Wikipedia pelo mundo_ nas mãos de profissionais.

Sim, os verbetes escritos pela "ex-audiência", por mais desimportantes que sejam, passarão pelo crivo de editores da Bertelsmann (vernáculo e veracidade das informações são checados e corrigidos).

Daí que a participação da "ex-audiência" será lembrada apenas como responsável por ter colocado Carla Bruni numa enciclopédia em papel.

• La decisión de Bertelsmann de lanzar una versión en papel de la Wikipedia no convence a los internautas

Una de las salas de lectura de la Biblioteca Pública de Filadelfia. AP

.

BLANCA SALVATIERRA, Público.es, 24/04/2008

Muchos se han planteado cuál sería el tamaño de la Wikipedia si llegase a imprimirse. La versión inglesa, según los cálculos de un usuario que basó su teoría en libros de 400 páginas, ocuparía más de 800 volúmenes. Cuando este internauta planteó la idea, parecía descabellada, pero la edición alemana de la Wikipedia tendrá una versión impresa, aunque reducida. Bertelsmann ha anunciado que editará un libro en septiembre con los 50.000 artículos más populares de esta edición. Costará 20 euros.

El proyecto tiene su origen en 2004, como detalla el miembro de la Fundación Wikimedia Alemania Tim Bartel. Jimmy Wales, el fundador de la Wikipedia, anunciaba abiertamente a finales de 2005 que, a falta de concretar algunos aspectos, planeaba un libro que recogiera las definiciones de la Wikipedia. Wales expresaba ya entonces su deseo de difundir el conocimiento creado en común a personas sin conexión a Internet.

Propiedad de los textos

Aunque algunos usuarios ven en el papel una nueva forma de conocimiento no excluyente, otros han mostrado sus dudas sobre si una empresa como Bertelsmann puede lucrarse con un material escrito por voluntarios. Y también se plantean otra duda: con un libro estático, ¿se pierde el espíritu web?

En lo que respecta a los términos legales, Bertelsmann puede editar la obra en formato de papel siempre que mantenga la licencia copyleft que caracteriza a la Wikipedia. Según se muestra en el apartado de derechos de autor, "el contenido puede ser copiado, modificado, redistribuido y usado incluso comercialmente siempre y cuando la nueva versión garantice la misma libertad a otros y reconozca la fuente".

El miembro del comité de comunicaciones de la Fundación Wikimedia Juan David Ruiz mantiene que la Fundación es "inexperta en el campo editorial" y que ni siquiera es la editora de los contenidos de on-line. "Sólo actúa como un sitio que cobija las ediciones de los usuarios, que son los autores de los artículos", añade. Pero hay quien opina que la edición en papel rompe con el espíritu de la Wikipedia on-line, caracterizada por la edición constante de los artículos, la incorporación casi instantánea de acontecimientos y los enlaces a otras páginas que amplían la información.

Ruiz se muestra firme: "Para convertirse en una fuente de recursos educativos en países del tercer mundo o en vías de desarrollo es necesario utilizar medios que puedan ser consultados". También se muestra comprensivo ante algunas críticas: "A mí ya no me sirve una enciclopedia de papel porque se va a desactualizar, ya tengo la Wikipedia y la uso a diario, y ya se derribó el mito que su calidad es inferior a las tradicionales". Y añade: "Pero no puedo ser tan egoísta de pensar que ésta es la situación de todo el mundo".

De la Web al papel

Wikimedia Argentina también tiene entre sus planes impulsar ediciones de la Wikipedia en papel u otros soportes. Según fuentes cercanas al proyecto, se trata una idea que responde a la necesidad existente en ese país de llevar el conocimiento a zonas que tienen difícil el acceso a la Red. Por otro lado, la apuesta de Bertelsmann no es tan extraña, pese a animarse a la publicación de una obra en la que "los artículos permanecerán siempre libres y podrán ser usados por cualquiera".

Son varias las editoriales que se han animado a publicar en formato libro la totalidad de un blog ya publicado on-line. Uno de los ejemplos es el del escritor Hernán Casciari y sus blog/libro Diario de una mujer gorda y Orsai, editados por Plaza & Janés bajo los títulos Más respeto, que soy tu madre y España, perdiste. Para Casciari, el hecho de publicar en papel un contenido on-line depende del tipo de textos que se realicen. Con respecto a la Wikipedia impresa, Casciari cree que "lo más interesante de esta enciclopedia es su dinamismo, algo que se pierde". También se muestra tajante cuando se le pregunta si cree que publicar un contenido on-line resta ventas a una edición en papel. "Todo lo contrario. Es un elemento de promoción", añade.

La Enciclopedia Británica se abre con timidez

A algunos de los medios llamados ‘tradicionales’ les cuesta virar a Internet. La Enciclopedia Británica es un claro ejemplo de cómo la cercanía al abismo obliga a tomar decisiones aperturistas, descartadas en principio. La consulta de sus 65.000 artículos en la Red sólo es accesible mediante una suscripción de 70 dólares al año, pero sus editores han decidido abrir sus contenidos a los que tengan una página web. El servicio, denominado Britannica Webshare, va a permitir que esos autores enlacen artículos de la enciclopedia, aunque no es un servicio abierto. Los editores pueden admitir o no la petición del solicitante, basándose en criterios de actualización, interés de los contenidos y si los editores encuentran a esa persona “cualificada”. Si se acepta su petición, esto tampoco implica que el autor del blog pueda enlazar todo tipo de contenidos. Los expertos interpretan este mínimo aperturismo de la Enciclopedia Británica como una forma de competir con la Wikipedia, una batalla que en este momento tiene perdida. Por otro lado, el argumento de la fiabilidad de los contenidos esgrimido en ocasiones por los defensores de la Enciclopedia Británica ha encontrado respuesta en iniciativas como la de Citizendium, la escisión de Wikipedia en la que la edición final está en manos de expertos.

.....

But now Wikipedia is doing some time travel, going back a few centuries to produce a book version of the revolutionary user-edited encyclopedia. It will only be available in German for now, but if it takes off, it may well spread around the world.

But before you book-lovers get too excited, is it actually ever going to be a hit? My prediction is a definite no. Aside from the price (around $30, compared to free access for the online version), I don't think the publishers have realized that a paper copy of Wikipedia wouldn't actually be much use. The whole idea of Wikipedia is that it is constantly updated, and that's what sets it apart from the traditional encyclopedias like Britannica.

Rather than going back to the past, I think it's better to look forward to the future. It's been interesting watching Wikipedia's gigantic surge in popularity in recent years - for many people it is the only encyclopedia they ever use. In fact, it's the 7th most visited site on the whole internet. It'll be very interesting watching how Wikipedia evolves over the next few years.

Perhaps in 100 years time, our descendants will be wondering how we could ever use such archaic technology compared to what they will have. Ah, if only Wikipedia could invent a time machine that could go forward a few centuries, rather than back.

"Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge." J. Wales, Founder of Wikipedia

Wikipedia is a free, multilingual, open content encyclopedia project operated by the non-profit Wikimedia Foundation. Its name is a portmanteau of the words wiki (a technology for creating collaborative websites) and encyclopedia. Launched in January 2001 by Jimmy Wales and Larry Sanger, it is the largest, fastest-growing and most popular general reference work currently available on the Internet.

Wikipedia's articles have been written collaboratively by volunteers around the world, and nearly all of its articles can be edited by anyone with access to the Internet. Having steadily risen in popularity since its inception, it currently ranks among the top ten most-visited websites worldwide.

In addition to being an encyclopedic reference, Wikipedia has received major media attention as an online source of breaking news as it is constantly updated. When Time Magazine recognized "You" as its Person of the Year 2006, praising the accelerating success of on-line collaboration and interaction by millions of users around the world, Wikipedia was the first particular "Web 2.0" service mentioned, followed by YouTube and MySpace.

by videomarta

Wikipedia è un'enciclopedia online, multilingue, a contenuto libero, redatta in modo collaborativo da volontari e sostenuta dalla Wikimedia Foundation, un'organizzazione senza fine di lucro.

È pubblicata in circa 250 lingue differenti e contiene voci sia sugli argomenti propri di una tradizionale enciclopedia sia su quelli di almanacchi, dizionari geografici e di attualità. Il suo scopo è quello di creare e distribuire un'enciclopedia libera e ricca di contenuti, nel maggior numero di lingue possibili.

Wikipedia è uno dei dieci siti più visitati al mondo, ricevendo circa 60 milioni di accessi al giorno. La caratteristica primaria di Wikipedia è il fatto che dà la possibilità a chiunque di collaborare, utilizzando un sistema di modifica e pubblicazione aperto.

È nata il 15 gennaio 2001 come progetto complementare di Nupedia. È curata da volontari seguendo un modello di sviluppo di tipo wiki, nel senso che le pagine possono essere modificate da chiunque. Uno dei principi alla base di Wikipedia è il punto di vista neutrale, secondo il quale le opinioni presentate da personaggi importanti o da opere letterarie vengono riassunte senza tentare di determinarne una verità oggettiva. A causa della sua natura aperta, vandalismi ed imprecisioni sono problemi riscontrabili in Wikipedia.

Le voci di Wikipedia sono spesso citate dai mass media tradizionali e da istituti accademici. Wikipedia è rilasciata nei termini della licenza GFDL.

Source: en.wikipedia - it.wikipedia

Here's what they say:

Imagine textbooks adapted to many learning styles and translated into myriad languages. (Today, language barriers prevent many immigrant parents from helping their children with their homework because the texts are only in English.) Imagine textbooks that are continually updated and corrected by a legion of contributors. (Today, Pluto remains in the list of planets in the nation's science textbooks, and who knows how long it will take for it to be removed.)

This world was just a dream a decade ago.

But the puzzle pieces of the Open Education movement have now come together so that anyone, anywhere, can author, assemble, customize and publish their own open course or textbook. Open licenses make the materials legal to use and remix. Technical innovations like XML and print-on-demand make delivering the output technically feasible and inexpensive.

The new development and distribution models promoted by the Open Education movement represent a natural and inevitable evolution of the educational publishing industry in a way that parallels

• the evolution of the software industry (toward Linux and other open source software);
  
• the music industry (recall the band Radiohead's recent "pay what you like" digital download); and
  
• the scholarly publishing industry (recall the government's recent decision to mandate online public access to all research funded by the National Institutes of Health - some $28.9 billion in federal funding this year).

The exciting thing about Open Education is that free access is just the beginning. Open Education promises to turn the textbook production pipeline into a vast dynamic knowledge ecosystem that is in a constant state of creation, use, reuse and improvement. Open Education promises to provide children with learning materials tailored to their individual needs in contrast to today's "off the rack" materials. Open Education promises quicker feedback loops that couple student learning outcomes more directly into content development and improvement. And Open Education promises new approaches to collaborative learning that leverage social interaction among students and teachers worldwide.

If you believe that knowledge should be free to all who seek it, and that technology can be instrumental in removing the barriers to learning, then I'd encourage you to sign this declaration as well and foward it to anyone who shares your philosophy.

So I just finished another batch of my never-ending assignments! Both of them are due tomorrow and it turned out quite annoying that both assignments from different subjects would be due on the same day. I was surely doomed to fail... How was I to complete two 1,500 hundred word assignments within the short period of time!? All about proteins, ions, carbohydrates and potassium! 

'FAIL FAIL FAIL', spat the first assignment topic!!

'You got no chance tool', said the other topic... 

But then just when all was lost.... When misery was beginning to ensue, when that sense of feeling like crap came in..... when all was just about too late.... something happened... what's that... through the internet jungle mist.... past all the vast repositories of on-line porn(HAHA I bet you clicked on it, PERV!), past all the club penguin word-press blogs, past any blog technorati can grab with it's tenticles on..... there glowing slightly far of in the distance.... is Wikipedia!

Ah, all was not lost! I discarded all those unneeded websites that I was goggling, banished the hoard of club penguin blogs, told technorati to shut-up and ping me another day.... I went to Wikipedia.... climbed into it's temple (sexual innuendo?) and it gave me everything I needed to know.... The blasted ass-ignments, no longer a threat wrote themselves. 

 I had now finished on time, two assignment beast's and I am proud for my victory. I can now throw them in the bottomless pigeon hole where they will reach the nether realm of the university den infested with skeksies -er I mean professors.

^Notice how the said individual's evil eye is portrayed, signifying their lust for constant supplies of assignments!*

[Think really fast advertisement voice]*Above image may not be representative of all evil lecturers, variations may apply, for premature ejaculation do see your physician.

......Ugh OK I think that's enough role play for one blog....  To sum up:Wikipedia rocks, and had it not been for it's ease of access of so many articles on so many scientific terms and topics, I surely would have had no chance at still being at UNI. Since I first used the Calcium article verbatim for my chemistry project ("Ass Q's: write about calcium") back in year 12, to the current battle, Wikipedia helps me through the way....and with that, I am forever grateful.

 Great to see Wikipedia at 10 milion articles (English version with 2.3 mil) Can't wait to celebrate the 20 millionth article with the 5th million English Wikipedia article..... I wonder what will be the 20 millionth Wikipedia article? A club penguin blog of notability perhaps?

------------------------------------

There are no opposing views..... Everyone loves Wikipedia.... You love wikipedia.... Come give Wikipedia a hug.... (1984 ref... and I can't be bothered making another damn link Lol)

-------------------------------------

Cheeri-o~

Click here to view the flash advert.

Doesn't this advertisement make it appear as if Jimmy Wales endorses American Express? The fact that this is a solicitation for a sponsored forum is not, let us say, brought to prominence. Comments welcome.

1. Where does “Blue” end and “Red” begin? - Blog.DoloresLabs.Com

   Each is printed in its color and positioned on a color wheel. Just looking around, there sure seem to be different regions for different names. We also made a color label explorer, so you can search for different terms and see different parts of the space

2. Facebook To Launch Preferred Application Program - TechCrunch.Com

   Clearly Facebook is a little tired of beating questionable developer tactics away with a stick. So now they will reward developers who play by the rules and build useful, popular applications, with the 'Preferred Application Program'

3. Google To Spend $10 Million on Plug-In Hybrid Electric Vehicle Project - Gas2.org

   As usual, Google is at the forefront of, well, everything. But this one is a little surprising: their philanthropic branch, Google.org, is putting $10 million into plug-in electric hybrid research and real-world testing.

4. Facebook Security Lapse Leaves Private Photos Exposed, Even Paris and Zuck's - ReadWriteWeb.Com

   The Associated Press reported that its reporters were able to use an undisclosed method to access private photos on Facebook, Update: Some readers here and on Twitter are telling us that it was a simple URL edit, which no longer works.

21 more Articles after the jump

1. Yeah, But He Didn’t Predict The iPhone, Did He? - TechCrunch.Com

   James R. Berry in 1968 guessed right on flat panel displays and computers that do a lot of work for you. But he also thought we’d have robots to do our housework, cars that go 250 mph in heavy traffic, and domed, climate controlled cities.

2. MySpace, Facebook Need To Be Useful To Make Money - InformationWeek.com

   The key to the future of these Web sites may lie in more practical functions, such as making plans, booking tickets or checking stock quotes. Simply put, if people do more things on social networks, they stay online longer, share with friends.

3. Comic strip heroes take on al Qaeda - Reuters.Com

   Officials in the state of North Rhine-Westphalia (NRW) had run a well received comic strip campaign against right-wing extremism in 2004 starring Andi, a schoolboy hero who stands up against xenophobia and racism.

4. iPod Shuffle Has LCD Display - UberGizmo.Com

   the cloners are at it again, this time victimizing the Apple iPod Shuffle 2G by including a much needed LCD display as well as an integrated FM radio. It retails for less than $10 on eBay (before shipping)

5. Finally, FriendFeed Answers The Twitter Conundrum - TechCrunch.Com

   Available now is the ability to respond to Tweets via FriendFeed on both Friendfeed itself and have those responses (complete with @user) posted to Twitter. FriendFeed fans will undoubtedly welcome the feature.

6. Satellite radio merger gets antitrust OK - Reuters.Com

   Sirius Satellite Radio's $4.59 billion purchase of rival XM Satellite Radio was given antitrust clearance on Monday as the Justice Department concluded consumers have many alternatives, including mobile phones and personal audio players.

7. Security: The Man Who Owns DoNotReply.com Knows All The Secrets Of The World - Consumerist.Com

   If your company is in the habit of using a "donotreply.com" address in the "From" field of its emails, you might want to forward your IT department this. Chet Faliszek, a programmer in Seattle registered the domain seven years ago.

8. Widget Maker Slide banned in Turkey - GigaOM.com

   Slide isn’t the only company, Automattic’s Wordpress.com is also blocked by Turkey. Pakistan, China and UAE have blocked or are blocking popular Web services such as YouTube, Facebook and MySpace.

9. Sci-fi horror game gets a matching movie - NZHerald.Co.Nz

   Electronic Arts and Starz Media are producing an animated prequel movie to the upcoming sci-fi horror video game Dead Space. The film will pick up where the comic book series on which it is based ends and leads to the beginning of the game.

10. Cameron 'sorry for bike mistakes' - BBC.Co.Uk

    Pictures in the Daily Mirror newspaper showed the politician breaching traffic rules as he cycled to work. "I know it is important to obey traffic laws - but I have obviously made mistakes on this occasion and I am sorry," Mr Cameron said in a statement.

11. Starbucks must pay $100m in tips - BBC.Co.Uk

    The lawsuit was filed in October 2004 by Jou Chou, a former Starbucks barista in La Jolla, California. In 2006 the suit was granted class action status, allowing it to go forward on behalf of as many as 100,000 former and current baristas in the chain's C

12. Wi-Fi: Intel Finds a Way to Transmit Wi-Fi Over a Distance of 60 Miles - Gizmodo.com

    The technology, dubbed the "Rural Connectivity Platform" (RCP) consists of a processor, radios, specialized software, and an antenna that can crank out data rates of about 6.5 megabits per second.

13. Wikipedia goes under the microscope - TaipeiTimes.Com

    There have been persistent questions, that Wales has abused his expense account, including filing for a US$1,300 dinner for four at a Florida steakhouse that was ultimately denied and lacking receipts for US$30,000 in expenses.

14. 'Wanted' video to go up on Web site - JapanTimes.Co.Jp

    In a bid to drum up tips in the hunt for a fugitive, a video with information on Tatsuya Ichihashi, the suspected murderer of 22-year-old Briton Lindsay Ann Hawker, will be available for free viewing on the Internet from Wednesday noon.

15. Airship technology demonstrator makes maiden flight - FlightGlobal.com

    On 11 March R&D1 made three 15min flights at the company's facilities to test the thrust-vectoring system that is to be used when control surfaces are not effective at very slow speeds.

16. Family and friends say an emotional farewell to ITN newsreader Carol Barnes - Mirror.co.uk

    Family and friends paid an emotional farewell to former ITN newsreader Carol Barnes at her funeral yesterday. Carol - a familiar screen face for 30 years - died aged 63 earlier this month after a massive stroke.

17. 'Happy slap' accomplice sentenced - BBC.Co.Uk

    A 15-year-old girl who filmed a man being beaten to death in a so-called "happy slapping" attack in West Yorkshire has been detained. The girl will serve her two-year sentence in a young offenders' institution, for her part in the death.

18. Dalai Lama to resign if Tibet violence continues - Telegraph.Co.Uk

    The Dalai Lama today threatened to resign if the violence in Tibet spirals "out of control" as the Chinese prime minister accused him of orchestrating the protests in his homeland.

19. Madonna to release new album via mobile - TimesOnline.Co.Uk

    Madonna, the singer who famously refused to make her music available on iTunes, will become the first artist to release an album via mobile phone prior to its release in store. One song a day from Hard Candy will be made available at 99p each.

20. Science fiction author Arthur C Clarke dies aged 90 - TimesOnline.Co.Uk

    Science fiction writer Sir Arthur C Clarke has died aged 90 in his adopted home of Sri Lanka, it was confirmed tonight. He was also credited with inventing the concept of communications satellites in 1945, decades before they became a reality.

21. Damning ruling that Heather Mills tried to bar is published - TimesOnline.Co.Uk

    Heather Mills was castigated yesterday as a greedy fantasist who indulged in make-believe; a “less than candid witness” and a woman whose claims about her marriage to Sir Paul McCartney were “devoid of reality”.

I have pulled from dormancy many of my social web 2.0 accounts now that I have a better context for them.  This includes:

• Twitter - http://www.twitter.com/kstraw - a great way to micro blog and keep contacts informed
• Digg - http://digg.com/ - rate items of interest - articles, blog posts, and more
• Reddit - http://reddit.com/ - reddit is a source for what's new and popular online.  Vote on links that you like or dislike and help decide what's popular, or submit your own!

All of these are great ways to keep up with information and people.  It also provides opportunities to update others as well.

I enjoyed hearing Jason Calacanis, Randy Woods, Jimmy Wales and Michael Gray.  Too bad Vanessa Fox was not there.

Again, I would highly recommend attending this show for anyone looking to build marketing relationships.

BTW...make sure to get the 4x4 at In-n-Out when in Cali...