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Blogs sobre: Metrics

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Matt Moore and talking about KM ROI

This is a very interesting set of slides. Not just because it does give a couple of inklings on how to build some business-relevant metrics, but also because it helps a lot to frame the question that … más →

¿Podremos Distinguir Realidad de Ficción?

Norvidge wrote 3 months ago: Me acerco a todos los lectores del blog para comentaros algo que ví hace unos cuantos meses y que me … more →

Etiquetas: Curiosidades, Tecnología, Vídeo y Cine, realidad, Ficción, Emily, image

WOMMA Guidebook on Measurement and Metrics for Word of Mouth Marketing

svenmulfinger wrote 6 months ago: After the Interactive Advertising Bureau (IAB) guidelines on social media ad metrics, the Word of Mo … more →

Etiquetas: Estudio, Advocacy, Conversation, Cost Per Conversion, guidebook, influencer factor, Value, WOMMA, wor

Most Marketers Ignore Brand Metrics Online

Cocktail Marketing wrote 6 months ago: Éste es un artículo por Brian Morrissey @ adweek.com The Internet has been both blessed and cursed b … more →

Etiquetas: Interactive Marketing, Online Marketing, Emarketing, e-marketing, Marketing interactivo, marketing online, Adweek, Majrketers, Online

La paradoja de Google Analytics — 6 comments

Carlo Alvarez Spagnolo wrote 1 year ago: Tras un larguisimo silencio, motivado por el endiablado ritmo al que me somete TripAdvisor, me decid … more →

Etiquetas: Marketing, Deep Linking, DoubleClick, Google Analytics, Omniture, Online Marketing, PPC, Web, Weborama

Matt Moore and talking about KM ROI

Miguel wrote 1 year ago: This is a very interesting set of slides. Not just because it does give a couple of inklings on how … more →

Etiquetas: Knowledge Management, Value, Nancy White, matt moore, Ed Mitchell, blended facilitation

YouTube suma una nuevas herramientas métricas para el marketing de videos

sitedit wrote 1 year ago: La plataforma de videos online de Google anunció el lanzamiento de una nueva propuesta que permite a … more →

Etiquetas: audiencias, lanzamiento, Marketing, On Line, Rating, YouTube, Marekting, mediciones, Online

Visions of KM 2: paper finished at last — 3 comments

Miguel wrote 1 year ago: Well, it had to happen . After many months of rewriting and peer-reviewing (and enough version shena … more →

Etiquetas: Proyectos, English, Gestión e innovación, Gestión del conocimiento, Knowledge Management, Innovation, Management, Change Management, Strategy

Tag surfing for KM — 2 comments

Miguel wrote 1 year ago: Every once in a while I can find the time to use WordPress’ excellent tag surfing system, that … more →

Etiquetas: English, Gestión e innovación, Comunidades, Gestión del conocimiento, bellanet, Blogging, community gardening, community metrics, Cory Doctorow

Redes Sociales y Customer Reach — 2 comments

saritalindgren wrote 9 months ago: ¿Existen demasiadas redes sociales? Acabo de contar cuantas redes sociales a las que pertenezco y so … more →

Etiquetas: Tecnología, medios sociales, Comportamiento del cliente, experiencia del cliente, Cliente, Redes, Marketing, Comportamiento, Internet

La nueva métrica de medios: confusa, difusa y profusa (y II) — 2 comments

sillero wrote 11 months ago: Decía Mark Baynes, CMO de Kellogg en un artículo de Ad Age que reportamos en Kellogg: el ROI online … more →

Etiquetas: Branding, Estrategia, Marketing y Globalidad, medios sociales, ROI ROAS ROMI, Alibi Advertising, Audience Measurement Leadership Forum, Bob Hoffman, Google Analytics

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