Subcutaneo CreativeManage Your Day-to-Day is not your typical “productivity” book. Based on our 5+ years of research here at 99U, we proceeded from a handful of counter-intuitive premises about what works—and doesn’t work—for creative professionals as we crafted this book. Premise #1 – We aren’t just managers, we’re makers. Most books about time management or productivity are targeted at managers, not makers. But everyone who has a creative career these days is both a manager anda maker. And playing both roles presents some unique challenges. Those of us who make creative work on a daily basis need time and space to think deeply and for extended periods of time. These are the moments when we find flow and make real, productive progress on our creative endeavors. The challenge of this type of work is that interruptions can be highly destructive. And we now work in an era where we can easily spend our entire day ricocheting from one interruption to the next: email, texts, tweets, client requests, etc,