"Microsoft and Yahoo are each solving part of the puzzle" says Wildstorm. And not only that, a voiced based service is a big big step with mobile application and services and might help take mobile UX to the next level, as iphone did at the time.

Instead of driving down the road trying to google search your favorite restaurant just open up the oneSearch application and say what you are looking for. It will run a standard Yahoo Web Query and give you everything you are looking for in standard yahoo format. Check it Out HERE.

]]> http://uvaole.wordpress.com/2007/10/19/update-on-onesearch/ Fri, 19 Oct 2007 16:57:59 +0000 eeb4n http://uvaole.wordpress.com/2007/10/19/update-on-onesearch/ I talked to the product manager for 360 Search at Serials Solutions yesterday 10/18/07 about changes to the OneSearch interface. We should see two changes very soon to OneSearch.

The first is that the Refine Search | New Search links which are displayed in the results page will be moved. Right now they appear right above the clustering information and don't stand out very much. The links will be moved to the center of the screen so that they aren't confused with the clustering options. This will address users' difficulty in not being able to easily start a new search, one of the issues uncovered during usability testing. I'll work with my support contact at Serials Solutions to finalize the details before implementation.

The second piece of good new is that a multi column display will be available in a few months. This will help break up our one long list of subjects and databases. I did learn that Serials Solutions is supporting a subject list that displays a hierarchy. I thought that I’d wait to change our subjects from the current laundry list to a hierarchical display until we have made decisions about displaying subjects on the Databases page. I want OneSearch to follow the same subject scheme as what appears on the Databases page.

--Esther Onega

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

Widgets
iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple - iPhone - Breakthrough Internet Device

technorati tags: mobile, mobile alley, mobile news, mobilemarketing, mobile marketing, marketing mobile, interactive marketing, marketing interactif, marketing, digital marketing, digital advertising, Mobile advertising, Mobile Internet, Apple, Apple iPhone, Mobile Internet, Mobile Web, Safari, Safari web browser, Google Maps, Widgets

The two search engine giants, Google and Yahoo adapt a PC browser for their primary search products. Google mobile search replicates and optimizes its desktop application for the mobile environment, and requires users to type in search terms into a box on a web page as they would on a PC. Yahoo’s onesearch does the same, but adds an SMS-based option where users text a search term to a special number and receive the results in another text.

Infospace’s GPS based FindIt! mobile service has been developed with search software specialist Fast, and web-to-mobile content adapter InfoGin. The solution’s automatic location capabilities ensure that results are very accurate, even if the user does not know their position. Most importantly from a usability perspective, it features a click-oriented user interface. This makes it easier and more intuitive to use for most consumers.

Despite the increasing penetration of Internet-enabled mobile devices with a keyboard, the mobile environment is still voice-centric for the most users. What’s more, it’s likely to stay that way for the foreseeable future. So could offering a voice-based service be a better mobile search strategy?

Microsoft seems to think so. In March this year, it acquired Tellme, a company that specializes in voice-recognition-based search services, used by up to 40 million people per month in the US. Tellme enables users to call a number, ask for a business name, wait until they hear the result they want, and ask for a text with the details to be sent to their mobile device. This solution is an effective combination of SMS and voice, the two most popular mobile applications. Google is not far behind however, with its own voice directory search currently in testing.

Hamish M.

SUNNYVALE, Calif., Mar 20, 2007 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device - instant answers. The innovative search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent(1) of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.

The service leverages Yahoo!'s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an un-matched search experience to consumers.

"Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," said Marco Boerries, senior vice president of connected life, Yahoo!. "Consumers that have tried oneSearch love it, telling us it's easier and more helpful than any other mobile search services they've used. We are delivering the results consumers want with just one search, not a list of Web links."

Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to see all the movies playing at a specific listed theater, just click on the theater name.

Yahoo! oneSearch on Yahoo!'s Mobile Web site has sponsored search results and display advertisements built into the experience, further extending the reach of Yahoo!'s advertising services to the mobile environment and enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers can click on an ad to go to the advertisers' mobile web site or a landing page to get more information about the advertisers' offerings, including the ability to call the advertiser.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit http://mobile.yahoo.com/mobileweb/onesearch. To try Yahoo! oneSearch on your mobile phone open your browser and type in m.yahoo.com.

Press Release: Yahoo! Reinvents Search for the Mobile Web (MobileBurn)

technorati tags: mobile, mobile alley, mobile news, mobilemarketing, mobile marketing, marketing mobile, interactive marketing, marketing interactif, marketing, Mobile Advertising, Yahoo, Yahoo!, Yahoo! oneSearch, oneSearch, Yahoo! Go for Mobile 2.0, Go for Mobile 2.0, Marco Boerries, Yahoo! vs Google

En principio en Estados Unidos y con perspectiva de llegar a mercados internacionales más adelante, la compañía con sede en California dijo que estaba estudiando aprovechar la naturaleza esencialmente local de muchos buscadores de los teléfonos.

“Enviamos los resultados que los consumidores quieren con sólo una búsqueda, no con una lista de ‘links’”, dijo Marco Boerries, vicepresidente senior de la unidad de negocio Connected Life de Yahoo.

Yahoo, que ha estado intentando alcanzar a Google en la búsqueda en el ordenador, ha dado pasos en los últimos meses para superar a su rival en el emergente mercado móvil.

A medida que las redes crecen más rápido y la mayoría de los dispositivos vienen con buscadores web, las compañías de Internet se están volcando agresivamente en llevar la búsqueda, el e-mails, los mapas y otros servicios online a los teléfonos. El Internet móvil promete ofrecer una forma más manejable de conectarse a Internet que el ordenador.

OneSearch, como Yahoo llama a su servicio de teléfono móvil, difiere de la forma en que se hacen las búsquedas en el ordenador ya que no ofrece un listado de vínculos.

En su lugar, Yahoo propone una lista de información actual, como titulares de noticias, imágenes de su sitio de fotos Flickr, salida a bolsa de empresas, tiempo y vínculos con otros sitios web.

En lugar de mostrar películas populares o críticas, por ejemplo, las listas de búsqueda de Yahoo ofrecen los cines locales donde se echa un film en concreto, usa las calificaciones para la cinta y los titulares de noticias relacionados con la película. Los usuarios sólo han de meter un código o el nombre de la ciudad para que el oneSearch envíe resultados de búsqueda locales.

Google necesita que un usuario dé más pasos para obtener la misma información.

“No se trata de un porrazo contra Google, pero Yahoo ha dado un primer paso muy específico, te da tu ciudad o tu barrio”, dijo Mike McGuire, analista de Gartner. “El contexto de muchas búsquedas en móviles va a ser muy local. Ese es un punto de comienzo clave, como el tráfico en tu zona”, añadió.

La compañía dijo que ha comenzado a ofrecer el servicio oneSearch en el 85 por ciento de los móviles con buscador en Estados Unidos.

Vía Noticiasdot.com