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	<title>product-placement &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://wordpress.com/tag/product-placement/</link>
	<description>Feed of posts on WordPress.com tagged "product-placement"</description>
	<pubDate>Mon, 13 Oct 2008 05:55:56 +0000</pubDate>

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<title><![CDATA[Product Placement Posters]]></title>
<link>http://darciecondie.wordpress.com/?p=366</link>
<pubDate>Sun, 12 Oct 2008 12:15:34 +0000</pubDate>
<dc:creator>darciecondie</dc:creator>
<guid>http://darciecondie.com/2008/10/12/product-placement-posters/</guid>
<description><![CDATA[click to enlarge
They aren&#8217;t the easiest to read, but it was bound to happen eventually as pro]]></description>
<content:encoded><![CDATA[[caption id="attachment_367" align="aligncenter" width="430" caption="click to enlarge"]<a href="http://darciecondie.files.wordpress.com/2008/10/movie3.jpg"><img class="size-large wp-image-367" title="movie3" src="http://darciecondie.wordpress.com/files/2008/10/movie3.jpg?w=500" alt="click to enlarge" width="430" height="430" /></a>[/caption]
<p>They aren't the easiest to read, but it was bound to happen eventually as product placement in films has become more and more prominent in today's culture. Almost annoyingly actually and seeing as the James Bond films are almost a two-hour commercial for Sony Vio and Audi, I'm almost not looking forward to the new film...</p>
<p>These are definitely worth a look at, especially to see if your opinions match what the posters say.</p>
[caption id="attachment_368" align="aligncenter" width="425" caption="Click to enlarge"]<a href="http://darciecondie.files.wordpress.com/2008/10/movie2.jpg"><img class="size-large wp-image-368" title="movie2" src="http://darciecondie.wordpress.com/files/2008/10/movie2.jpg?w=500" alt="Click to enlarge" width="425" height="425" /></a>[/caption]
[caption id="attachment_369" align="aligncenter" width="425" caption="click to enlarge"]<a href="http://darciecondie.files.wordpress.com/2008/10/movie4.jpg"><img class="size-large wp-image-369" title="movie4" src="http://darciecondie.wordpress.com/files/2008/10/movie4.jpg?w=500" alt="click to enlarge" width="425" height="425" /></a>[/caption]
<p>source <a href="http://www.underconsideration.com/quipsologies/">Quipsologies</a> images <a href="http://a2591.blogspot.com/2008/09/movie-posters-with-brand-integration.html">Antrepo</a></p>
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<title><![CDATA[Top Five Strategies For Small Business In A Credit Crunch]]></title>
<link>http://fantasycouriers.wordpress.com/?p=223</link>
<pubDate>Sun, 12 Oct 2008 11:05:15 +0000</pubDate>
<dc:creator>fantasycouriers</dc:creator>
<guid>http://fantasycouriers.es.wordpress.com/2008/10/12/top-five-strategies-for-small-business-in-a-credit-crunch/</guid>
<description><![CDATA[In times like these, small business are under tremendous financial pressure. Finding Credit is a nig]]></description>
<content:encoded><![CDATA[<p>In times like these, small business are under tremendous financial pressure. Finding Credit is a nightmare, large companies are taking longer to pay their bills and the cost of fuel is having a massive impact on the profits.</p>
<p>But small business owners will not go down without a fight, we have all had to work very hard to get to where we are now, and we won't give up to the credit crunch without a fight.</p>
<p>The government has always encouraged us to grow our businesses as big and fast as we can, and obviously to do so we use money in the form of over drafts or loans from the banks. The bank mangers are now in a very tricky position, they still have achieve their monthly targets to achieve, but are thawrted by not being able to lend us the money we need.  All businesses, large and small are finding it hard to renew overdrafts, and this isn't simply something that affects the traditional retail businesses usually hit during a recession, but also the business usually "untouched" by hard trading times such as accountants, solicitors and even GP Practices.</p>
<p>However, its not all gloomy news. According to the Federation of Small Businesses (FSB), entrepreneurs and small business owners are proving resilient in the face of tough economic conditions, are even finding new ways to turn a profit, despite a shrinking credit market.</p>
<p>If you haven't already started thinking about how you will get though this credit crunch then its time you did, this isn't a time to be burying your head in the sand. So here are five very helpful tips that may help you.</p>
<ol>
<li>If not already, then join the Federation of Small Business (FSB), as a small business this is the organisation that speaks out for you, lobbying and publicising.  In times such as this, with the banks screaming for billions of pounds, small businesses need to stick together and shot together so that they have a voice that can be heard.   Additionally, member benefits such as protections from employment tribunals and legal advice regarding collection of money from customers can give you peace of mind against unexpected bills and stressful situations which in times such as this may hit your business harder than normal.  The cost of being a member starts at £100 a year, most of which many business can recouperate in the first year from saving on member discounts with credit card processing alone.</li>
<li>Keep a close eye on you cash flow, get your invoices out as soon as you can and if you are delivering goods direct to your customers offer a little extra discount for COD. The companies that take a long time to pay their bills can be a real pain, and chasing them for overdue money can be soul destroying.  Some of these companies may be large, high profile companies, but you have to ask yourself are they really worth the time and heartache, and more importantly is there a worthwhile profit at the end of it, after you have taken into account the cost of the sometimes 90days credit that have taken from you. Some times its better to let someone else have the grief. We also recommend that you always do a credit check on all new customers and agreeing clear credit terms up front, even perhaps taking a deposit, it could cost you a lot of money or your business if you don't.</li>
<li>The costs of running a business today is very high, so you need to look at where you can make savings in every part of your business. But before you start sit down with the last years accounts, go though them work out what has become more expensive and how to reduce your overheads. Remember not to cut the quality of your product or service unless you are doing this as part of a change in strategy, and changing your marketing and pricing. You may consider moving to a smaller premises or subletting some of your existing space. If you are considering redundancies make sure that you do it the legal way, remember if your a member of the FSB they will help advice you.  Combine trips, meetings etc, make weekly chart for the office for all your deliveries etc, so that you and your staff make necessary journey only, its all about saving fuel and time.  And finally take a look at your fixed costs.   Many businesses don't regulary review this because after all fixed is fixed.  However, in times like these it's sometimes useful to go back to that blank piece and paper and work from nothing upwards.  What do you really need in order to carry out your business today?  Just because something has always been done in a particular manner it doesn't mean that that you need to keep doing it that way.  Times such as these are good opportunities to look at your business from a different perspective.</li>
<li>Focus on keeping your customers. When Finances are uncertain, consumers cut unnecesserey spending. So do all you can to keep your customers coming through the door. Small discounts, loyalty schemes and regular communication are just three ways of letting your customers know you value them. Customer service is very important, they appreciate suppliers that give that extra service for their money, especially when times are hard. Good service, fast delivery and flexible payment terms can help persuade people to spend with you rather than a competitor. Just go that extra mile.</li>
<li>Marketing your business can be a real nightmare, there is the risk that your full page advert in the local paper just becomes lost in a paper full of other full page adverts all screaming out "special offer".  It's time to think about new and novel ways of advertising, and the best thing is that "novel" needn't always be expensive.  For example In-game product placement is becoming a one of the fast growing forms of advertising, game players spend traditionally twice as long on the internet as any other user, and adverts get twice the average branding and exposure per advert.  Also gamers are a very chatty and connected group of people, and word of mouth and recommendations are always the best form of advertising.  After all, what could be better than using in-game product placement to advertise your business, pitching it in exactly the right context.  Because this is such a new and exciting form of marketing, rates can be cheap and deals can be found,</li>
</ol>
<p>If anyone is interested in opportunities for their business in in-game marketing then contact us at Fantasy Couriers and we can discuss how we can put together the best possible package for your business.</p>
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<title><![CDATA[The Oscars and Film Advertising]]></title>
<link>http://filmtvdoc.wordpress.com/?p=27</link>
<pubDate>Sat, 11 Oct 2008 17:04:45 +0000</pubDate>
<dc:creator>filmtvdoc</dc:creator>
<guid>http://filmtvdoc.es.wordpress.com/2008/10/11/the-oscars-and-film-advertising/</guid>
<description><![CDATA[The Academy (www.oscars.com)  has decided to allow the advertising of new films during the Oscars. ]]></description>
<content:encoded><![CDATA[<p>The Academy (<a href="http://www.oscars.com">www.oscars.com</a>)  has decided to allow the advertising of new films during the Oscars. I say, good idea. The program should be entirely infused with film, film, film material. Viewers are sick of traditional ads that have nothing to do with the topic of the show (which is, of course, how most viewers feel about <strong>all </strong>advertising on television and sends people to other stations, the internet, gaming, Tivo, etc.). The idea of having advertising relate somehow to a program being watched is a brilliant (even if accidentally so) idea. That's very much like the product placement concept that's been around for a long time.</p>
<p>Next question is, how is the Academy going to make the Oscar presentations more intriguing to the television audience, and distance itself in a significant way, from this year's Emmy program. Your thoughts? What is going to draw young people to the program...and I'm not talking about teen boys who advertisers lust after. I'm referring to young men and women who have perhaps only watched the Oscars and Emmys while growing up because their parents had it on the tube.</p>
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<title><![CDATA[ADVERGAMING vs PLACEMENT]]></title>
<link>http://logapubli.wordpress.com/?p=5</link>
<pubDate>Thu, 09 Oct 2008 20:06:52 +0000</pubDate>
<dc:creator>logapubli</dc:creator>
<guid>http://logapubli.es.wordpress.com/2008/10/09/advergaming-vs-placement/</guid>
<description><![CDATA[Aunque por el propio nombre se puede intuir que se trata de dos técnicas de publicidad diferentes, ]]></description>
<content:encoded><![CDATA[<p align="justify">Aunque por el propio nombre se puede intuir que se trata de dos técnicas de publicidad diferentes, creo que vale la pena matizar, ya que podemos llegar a confundirlas en ciertas situaciones.</p>
<p align="justify">El PRODUCT PLACEMENT trata de publicitar productos o marcas sin aludirlos directamente, sinó que éstos se encuentran en contextos y espacios no publicitarios . Se emplea usualmente en todo tipo de programas y series de televisión, vídeos musicales, cine, reality shows y videojuegos entre otros. En los años 90 era normal ver marcas como <em>Marlboro</em> y <em>Budweiser</em> en videojuegos jugados en las maquinas recreativas. En la actualidad, ésto se ve en juegos tan conocidos e importantes como son los de EA games. Ésto ha hecho que se creen empresas especializadas en el emplazamiento de producto en videojuegos</p>
<p align="justify">Por otro lado, el ADVERGAMING pretende hacer publicidad mediante los videojuegos. En el advergaming no solo se inserta el producto en el juego, sino que se va mas allá, la marca o el producto pasa a ser la parte central del videojuego y todo se centra y gira entorno a ella.De esta forma, el producto forma una parte activa del juego, reforzando su presencia e imagen en el jugador de una manera mucho más efectiva de lo que se puede conseguir con un emplazamiento.</p>
<p align="justify"> </p>
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<title><![CDATA[Brand Placement]]></title>
<link>http://pursang.wordpress.com/?p=458</link>
<pubDate>Thu, 09 Oct 2008 11:41:57 +0000</pubDate>
<dc:creator>pursang</dc:creator>
<guid>http://pursang.es.wordpress.com/2008/10/09/brand-placement/</guid>
<description><![CDATA[Brand Placement ,of product placement, wordt steeds populairder en populairder. Moesten er mensen zi]]></description>
<content:encoded><![CDATA[<p>Brand Placement ,of product placement, wordt steeds populairder en populairder. Moesten er mensen zijn die deze term niet kennen , een klein woordje uitleg wat het is :</p>
<blockquote><p>Brand Placement (of Sluikreclame) is een marketingtactiek waarbij mensen (meestal acteurs) in een toneelstuk, film, televisieserie of boek een bestaand commercieel product gebruiken.</p></blockquote>
<p>De Nederlandse communicatieblog <a href="http://www.spotlighteffect.nl">Spotlighteffect</a> ging op zoek naar de 10 minst subtiele brand placements in videoclips.</p>
<p>Hun top 10 vind je door op onderstaande afbeelding te klikken.</p>
<p><a href="http://www.spotlighteffect.nl/marketing/top-10-minst-subtiele-brand-placement-in-videoclips/"><img alt="" src="http://images.teamsugar.com/files/usr/1/15111/fergie%20phone.jpg" title="fergie" class="aligncenter" width="297" height="307" /></a></p>
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<title><![CDATA[Pioneer Woman, Kind Of.]]></title>
<link>http://littlesunfish.wordpress.com/?p=526</link>
<pubDate>Tue, 07 Oct 2008 00:24:54 +0000</pubDate>
<dc:creator>leighnut</dc:creator>
<guid>http://littlesunfish.es.wordpress.com/2008/10/06/pioneer-woman-kind-of/</guid>
<description><![CDATA[Now that Sam has started eating big boy food (read: food so liquified it&#8217;s unrecognizable), I ]]></description>
<content:encoded><![CDATA[<p>Now that Sam has started eating big boy food (read: food so liquified it's unrecognizable), I have started making baby food.  My mom got us this handy dandy baby food cooker/steamer/blender called the <a href="http://www.williams-sonoma.com/products/sku5279732/index.cfm">Beaba Babycook</a>.  Apparently, it's all the rage in Europe, according to the world wide web.  I made Sam's peas the other day, enough for his meal that night, as well as about nine ice cubes worth that are now frozen in the fridge.  Just pop one out and voila! a veggie to go with his rice cereal!</p>
<p>I thought that it was going to be a much bigger deal to make my own baby food, but it's actually extremely easy.  This little Beaba thingie is perfect.  I don't know if I will make the fruits this way, since it's harder to get things in season and I can't imagine cooking apricots in that thing.  But we'll see.  I feel a little like Caroline Ingalls making my own baby food -- except for the appliance and electricity thing.  </p>
<p>P.S. For a list of Sam's first foods and reactions, see the new page in the upper right hand corner!  Tonight was avocado -- a gigantic hit!</p>
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<title><![CDATA[Lets Create an Interface!]]></title>
<link>http://lostinloc.wordpress.com/?p=159</link>
<pubDate>Mon, 06 Oct 2008 23:18:47 +0000</pubDate>
<dc:creator>cranley</dc:creator>
<guid>http://lostinloc.com/2008/10/06/lets-create-an-interface/</guid>
<description><![CDATA[I stopped watching CSI a long time ago.  As soon as they started franchising that show into every po]]></description>
<content:encoded><![CDATA[<p>I stopped watching CSI a long time ago.  As soon as they started franchising that show into every possible different CSI parallel I quickly lost all interest.  I always thought that CSI Miami, with Mr. Carusso leading the charge with his hands firmly on his hips displaying his incredibly calm, cool and collected physical prowess, was the worst of the bunch.  However, the sunglass wielding hands on hips pre-commercial suspenseful climax was out done recently by Gary Sinise and his squad of super computer hackers, as seen below.</p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/Ni_rAamVP2s'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/Ni_rAamVP2s&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span></p>
<p>Wow.</p>
<p>"I'll create a GUI interface using of dead tree bark and a pack of wrigley's chewing gum, see if I can track an IP address!"</p>
<p>"I'll create a GUI interface using the back of a '57 chevy and a couple of dead lumberjacks, see if I can track an IP address!"</p>
<p>"I'll create a GUI interface out of the remaining tape scraps of all those terrible Seinfeld meets Gates commercials and a couple of white tigers, see if I can track an IP address!"</p>
<p>This has to be one of the worst written product placements I've ever seen... It's almost incoherent.  It's right up there with a Season 2(?) episode of Alias when, at the start of a high-paced car chase, our faithful heroine yells "Quick!  Get in the Ford F150!", followed by a extreme closeup of the Ford logo as they peel out of the parking garage.</p>
<p>What can <em>you</em> make a GUI interface out of?</p>
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<title><![CDATA[Product placement e marchi nel cinema e in tv: assaggeremo il Cacao Meravigliao?]]></title>
<link>http://ipfaber.wordpress.com/?p=256</link>
<pubDate>Mon, 06 Oct 2008 08:02:10 +0000</pubDate>
<dc:creator>Eva Callegari</dc:creator>
<guid>http://blog.ipfaber.net/2008/10/06/product-placement-e-marchi-nel-cinema-e-in-tv-assaggeremo-il-cacao-meravigliao/</guid>
<description><![CDATA[ Photo credit: Acidcookie
La legge comunitaria 2008 include nell&#8217;elenco di direttive che dovra]]></description>
<content:encoded><![CDATA[<p><a title="Attribution-NoDerivs License" href="http://creativecommons.org/licenses/by-nd/2.0/" target="_blank"><img src="http://www.lastknight.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <em>Photo credit: <a href="http://www.flickr.com/photos/acidcookie/" target="_blank">Acidcookie</a></em></p>
<p><img class="alignleft size-full wp-image-264" title="nutella-and-winx-375x500" src="http://ipfaber.wordpress.com/files/2008/10/nutella-and-winx-375x500.jpg" alt="" width="375" height="500" />La<strong> legge comunitaria 2008</strong> include nell'elenco di direttive che dovranno essere recepite in Italia nei prossimi mesi <strong>la direttiva 2007/65</strong>, che ha modificato la "<strong>direttiva TV senza frontiere</strong>" e che, nell'armonizzare la normativa dei vari paesi membri, si ripropone di "migliorare conseguentemente la competitività del settore europeo dei media".<br />
Questa direttiva si occupa anche di <strong><em>product placement</em></strong>.<br />
Si sa che il mercato delle major statunitensi si nutre da decenni di <strong><em>product placement</em></strong>, integrando marchi e richiami a prodotti e servizi nell'intreccio dei propri film e stipulando apposti accordi con le imprese per dare questa particolare (e molto efficace) visibilità ai loro prodotti.<br />
Nel nostro paese, questo genere di marketing è stato visto per anni con occhio sospetto e bandito - nelle sue forme più evidenti - come forma di pubblicità camuffata, vietata. Si utilizzava il cambio merci per abbassare i costi di produzione di un film, ma non si potevano negoziare accordi per dare risalto ad un marchio all'interno della narrazione di un film.<br />
Ad un certo punto ci si accorse del disfavore che subivano le nostre produzioni cinematografiche rispetto a quelle di matrice americana. Per intenderci, se <a href="http://www.youtube.com/watch?v=AfAzUAxWELU">ET</a> poteva bellamente mangiare le caramelle <strong>Reese's Pieces</strong> (simili alle più note M&#38;Ms) davanti agli occhi di infiniti giovani spettatori (e consumatori), il <strong>Topo Gigio</strong> nostrano doveva accontentarsi di un'anonima (ma gustosa) fetta di gruviera.<br />
Nel 2004 si regolamentò per la prima volta in Italia il <strong><em>product placement</em>, </strong>prevedendo che<strong> "</strong><em>per i film che contengono inquadrature di marchi e prodotti, comunque coerenti con il contesto narrativo, è previsto un idoneo avviso che rende nota la partecipazione delle ditte produttrici di detti marchi e prodotti ai costi di produzione del film</em>." (art. 9 del d.lgs. n. 28 del 22 gennaio 2004).<strong><br />
</strong>Il quadro normativo attuale, in attesa del recepimento della direttiva del 2007 sulla materia, dà quindi libero campo al <strong><em>product placement</em> </strong>nel mondo delle produzioni cinematografiche nazionali, non nell'ambito delle produzioni televisive e dei serial tv.<br />
Il legislatore dovrà ora fissare "un elenco positivo", indicando quali tipi di programmi potranno beneficiare di un sistema di sponsorizzazione quale quello rappresentato dal <em>product placement.</em><br />
Nell'effettuare questa scelta si dovrà da un lato scongiurare il rischio di un'eccessiva "brandizzazione" dei prodotti cinematografici e televisivi, che sono anche prodotti culturali, e dall'altro lato considerare i dati economici circa il <em>product placement</em> già sperimentato.<br />
Le analisi di marketing dimostrano che il<em> <strong>product placement</strong></em> è di impatto particolarmente forte sul consumatore, che "metabolizza" facilmente e ricorda il marchio visto nell'intreccio di un film.<br />
Inoltre, il <em><strong>product placement</strong> </em>si avvantaggia del fatto di legare il marchio ad un'esperienza, quale è quella portata dalla visione di un film. Chi ha visto il film <strong>Cast Away</strong> non potrà dimenticare il pallone <strong>Wilson</strong> diventare protagonista con il naufrago <strong>Tom Hanks.</strong><br />
Se la tendenza è sempre più verso il <strong>brandertainment</strong>, i dati di mercato confermano come gli investimenti in <strong><em>product placement</em></strong> siano in costante incremento: del 13 % nel 2007 secondo l'agenzia <strong>Nielsen</strong>, del 27% l'anno secondo i dati resi noti nel corso dell'edizione 2008 del "<a href="http://www.ischiafilmfestival.it/productplacement.htm">Product Placement &#38; Location Festival</a>" di Ischia.<br />
La data entro cui dovrà essere recepita la <strong>direttiva 2007/65</strong> dal nostro legislatore è il <strong>19 dicembre 2009</strong>.<br />
Quale sarà lo scenario che si aprirà al<em> <strong>product placement</strong> </em>nel nostro paese per allora?<br />
Sfogliando e curiosando nel data base dei marchi italiani si scopre che esistono 17 marchi "<strong>Cacao Meravigliao</strong>" depositati in Italia, uno di questi è stato depositato dalla<strong> Barilla</strong> nel lontano 1987 (non è certo - a dire il vero - se sia stato rinnovato fino ad oggi).<br />
Se il <strong><em>product placement</em></strong> amplierà sempre più il proprio raggio d'azione, potremo forse davvero trovare sugli scaffali del supermercato "<strong>il Cacao Meravigliao</strong>" e torneremo tutti nell'arena di "<strong>Indietro Tutta</strong>" a cantare con <strong>Renzo Arbore</strong> e <strong>Nino Frassica</strong>?</p>
<p><a href="http://www.ipfaber.net/company/company.html"><em>(IP Faber ti può aiutare nel product placement e nel rafforzamento del tuo brand)</em></a></p>
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<title><![CDATA[Twizzler Fingers]]></title>
<link>http://gothicusmaximus.wordpress.com/?p=218</link>
<pubDate>Sun, 05 Oct 2008 04:25:21 +0000</pubDate>
<dc:creator>gothicusmaximus</dc:creator>
<guid>http://omgabat.com/2008/10/05/twizzler-fingers/</guid>
<description><![CDATA[I imagine many OMGABAT enthusiasts, as increasingly small as the number of people who might be descr]]></description>
<content:encoded><![CDATA[<p>I imagine many OMGABAT enthusiasts, as increasingly small as the number of people who might be described as such might be, often wonder, "Gothicus Maximus, author of my favorite glorified virtual diary, is a student at NYU's Tisch School of the Arts, isn't he? Although I am intimately familiar with his exceptional ability to whine about Dracula movies in a needlessly prolix fashion, so infrequently am I afforded a glimpse into his life as a mediocre author of drama and abysmal filmmaker," then proceed to qualify that musing with either "that's a shame" or "thank god." Be this what you desire or what you dread, I have resolved to allow my readers to behold an example of the work whose creation occupies the majority of my time. </p>
<p>Proceed at your own risk, bearing in mind, should you choose to do so, that both I and my single crew member are both writing majors, and therefore expecting us to use a camera proficiently is unreasonable. </p>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/cBZ4-y2CWek'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/cBZ4-y2CWek&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span></p>
<p>-Gothicus Maximus</p>
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<title><![CDATA[Publicidad Pop-Up durante los programas de TV]]></title>
<link>http://zerberri.wordpress.com/?p=89</link>
<pubDate>Fri, 03 Oct 2008 19:39:06 +0000</pubDate>
<dc:creator>zerberri</dc:creator>
<guid>http://zerberri.es.wordpress.com/2008/10/03/publicidad-pop-up-durante-los-programas-de-tv/</guid>
<description><![CDATA[
Los telespectadores dentro de poco no van a poder evitar la publicidad durante sus programas favori]]></description>
<content:encoded><![CDATA[<p><a href="http://www.daylife.com/photo/06xm7oq9Es4E8"><img class="aligncenter size-medium wp-image-100" title="ITV Channel" src="http://zerberri.wordpress.com/files/2008/10/tv-pop-up-ads2.jpg?w=300" alt="" width="300" height="212" /></a></p>
<p>Los telespectadores dentro de poco no van a poder evitar la publicidad durante sus programas favoritos, o por lo menos los de la cadena británica ITV, que planea introducir <strong>publicidad pop-up integrada en sus programas de televisión</strong>.<!--more--></p>
<p>La tecnología que planean utilizar permitirá encontrar espacio libre en la pantalla en el que proyectar un logo o un mensaje publicitario, lo que significará que la cadena no tendrá que esperar hasta la pausa publicitaria para emitir los anuncios.</p>
<p>La tecnología, en inglés llamada "<strong>automatically placed overlay advertising</strong>" utiliza un algoritmo para buscar espacio utilizable dentro de la secuencia de video, como un cielo azul o una pared blanca.</p>
<p><a href="http://www.keystream.com/">Keystream</a>, dueño de la tecnología, ya describe que un uso potencial sería <strong>permitir a los espectadores clicar en el anuncio para visitar la web del anunciante</strong>, siendo esto posible dado el desarrollo de las televisiones con módulo de conexión a internet.</p>
<p>Pasaría la cadena de esta manera a un modelo de publicidad inescapable y contextual, de forma que si en alguna serie un actor dijera "telefono movil", un anuncio de telefonía movil sería proyectado in situ.</p>
<p>La noticia ha generado muchos comentarios en los blogs entre los británicos, mostrándose muy reacios ante esta iniciativa de la cadena.  Por ejemplo, algunos ya imaginan una buena película, con grandes escenas cinematográficas, y a la que aparece un cielo azul paradisiaco, lo ven estamparse con un enorme logo de fast food. Otros lo califican de una gran falta de respeto hacia los guionistas, actores y audiencia. Lo tachan de "<strong>graffity corporativo</strong>".</p>
<p>En cualquier caso, cualquier plan de introducir la tecnología en la pantalla de TV podría sufrir oposición de los reguladores, y por ahora la publicidad subliminal está también prohibida en la televisión Británica.</p>
<p>Y de llevarse a cabo, el reto para convertirse en un estándar de publicidad sería cambiar la percepción de intrusividad que puede tener hacia el espectador, quizá pasando de una publicidad indiscriminada a una nueva publicidad personalizada en función del usuario.</p>
<p><em>Y a ti... te convence el plan?</em></p>
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<title><![CDATA[My T-Shirt Designs]]></title>
<link>http://darthmaulmakesmesmile.wordpress.com/?p=706</link>
<pubDate>Fri, 03 Oct 2008 04:49:18 +0000</pubDate>
<dc:creator>fikalo</dc:creator>
<guid>http://darthmaulmakesmesmile.es.wordpress.com/2008/10/03/mytshirtdesigns/</guid>
<description><![CDATA[I have recently submitted 5 t-shirt designs to RedBubble.Com. I  have had my first sale after only ]]></description>
<content:encoded><![CDATA[<p><strong>I have recently submitted</strong> 5 t-shirt designs to <a title="red bubble" href="http://www.redbubble.com/" target="_blank">RedBubble.Com</a>. I  have had my first sale after only 2 days. If you would like to go have a look, please visit my <a title="red bubble profile" href="http://www.redbubble.com/people/flokot" target="_blank">RedBubble Profile</a>.</p>
<p>The t-shirt designs are:</p>
<ul>
<li><a title="love orca" href="http://www.redbubble.com/people/flokot/clothing/1779073-1-love-orca" target="_blank">love orca</a></li>
<li><a title="jersey cow t shirt" href="http://www.redbubble.com/people/flokot/clothing/1786104-1-flying-jersey-cow" target="_blank">flying jersey cow</a></li>
<li><a title="cute happy fun giraffe" href="http://www.redbubble.com/people/flokot/clothing/1776086-1-cute-happy-fun-giraffe" target="_blank">cute happy fun giraffe</a></li>
<li><a title="cutesy pony t shirt" href="http://www.redbubble.com/people/flokot/clothing/1785959-1-cutesy-pony" target="_blank">cutesy pony</a></li>
<li><a title="huggable dinosaur t shirt" href="http://www.redbubble.com/people/flokot/clothing/1786058-1-huggable-dinosaur" target="_blank">huggable dinosaur</a></li>
</ul>
<p>Thanks!</p>
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<title><![CDATA[Links for 10.2.08: Nintendo's music machine, Clown calendars, KFC rocks...]]></title>
<link>http://thelistenerd.wordpress.com/?p=2126</link>
<pubDate>Fri, 03 Oct 2008 01:24:05 +0000</pubDate>
<dc:creator>Josh Kimball</dc:creator>
<guid>http://thelistenerd.com/2008/10/02/links-for-10208-nintendos-music-machine-clown-calendars-kfc-rocks/</guid>
<description><![CDATA[*Videogames: A next-gen Nintendo DS that takes pictures and plays music is ready to launch in Japan.]]></description>
<content:encoded><![CDATA[<p>*<strong>Videogames</strong>: A next-gen Nintendo DS that takes pictures and plays music is ready to launch in Japan. I almost bought a DS a couple months ago, but I felt like too much of a 12-year-old girl in doing so.</p>
<p>*<strong>The Years</strong>: The <a href="http://www.nakedclowncalendar.com/index.html">2009 Naked Clown Calendar</a> will break your heart if it doesn't break your eyeballs first. It's not safe for work. And it's not safe for posterity. [<a href="http://www.bestweekever.tv/2008/10/02/naked-clown-calendar-love-it-or-hate-it/">best week ever</a>]</p>
<p>*<strong>Age</strong>: Lil Wayne thinks Brett Favre is <a href="http://nymag.com/daily/entertainment/2008/10/lil_wayne_speculates_on_brett.html">3900</a> years old.</p>
<p>*<strong>Product placement</strong>: KFC will <a href="http://www.brandsbandsfans.com/archives/830#more-830">appear</a> in the Guitar Hero World Tour game with "cameo" appearances. I don't know what this means, but I do think the Famous Bowl is the most depressingly genius invention of the 21st century.</p>
<p>*<strong>Politics</strong>: John Hodgman <a href="http://areasofmyexpertise.blogspot.com/2008/10/advantage-palin.html">handicaps</a> tonight's vice presidential debate in a post called ADVANTAGE PALIN. The guy knows how to write a kicker.</p>
<p>*<strong>More politics</strong>: Obama (<a href="http://news.cnet.com/8301-13578_3-10056519-38.html?part=rss&#38;tag=feed&#38;subj=News-PoliticsandLaw">iPhone app</a>) vs. Palin (<a href="http://www.emptyage.com/post/52687989/sarah-palin-ringtones-get-your-sarah-palin">ringtones</a>) [<a href="http://www.thelicensingplate.com/obama-releases-iphone-recruiting-campaign-tool/">licensing plate</a> and <a href="http://fimoculous.com/">fimoculous</a>]</p>
<p>*<strong>Local</strong>: Poetry has been <a href="http://www.minnpost.com/joekimball/2008/10/02/3732/in_busy_life_now_you_can_stop_and_read_the_poems#7-3732">embedded</a> in my neighborhood. Originally, we thought it was ambitious graffiti artists, but apparently this is state sanctioned verse. (You will note that the "Advice for Gardeners" poem featured in the above link is an acrostic.)</p>
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<title><![CDATA[Asesinato Justo]]></title>
<link>http://usue.wordpress.com/?p=215</link>
<pubDate>Thu, 02 Oct 2008 21:57:05 +0000</pubDate>
<dc:creator>usue</dc:creator>
<guid>http://usue.es.wordpress.com/2008/10/02/asesinato-justo/</guid>
<description><![CDATA[Mañana estrenan &#8220;Asesinato Justo&#8221; , con Robert Deniro y Al Pacino. Hoy la he visto en e]]></description>
<content:encoded><![CDATA[<p>Mañana estrenan <a title="Asesinato Justo" href="http://www.sonypicturesreleasing.es/sites/asesinatojusto/asesinato_justo.html" target="_blank">"Asesinato Justo"</a> , con Robert Deniro y Al Pacino. Hoy la he visto en el Kinépolis porque me ha invitado <strong>Microsoft Advertising</strong>. Sin embargo, no voy a hablarles de la película, sino de la experiencia que ha significado ir a verla.</p>
<p>Para empezar, hemos llegado un cuarto de hora tarde. Había un atasco tremendo. Así es Madrid.</p>
<p>El primer rato en el cine he tenido la sensación de que no me iba a enterar de nada. Cuando había conseguido entrar en el argumento, se han empezado a repetir las imágenes. Al principio pensábamos que era un recurso cinematográfico, un flash back, tal vez un sueño, una alucinación...Al cambiar de escena, y ser también repetida, nos hemos dado cuenta de que se trataba de un error. Me ha sorprendido la reacción de la gente, o mejor dicho, la ausencia de reacción. Ni un grito. Ni un silbido.</p>
<p>Pasaban los minutos y las imágenes seguía repitiéndose. Nadie se quejaba pero algunos se empezaban a levantar. Yo he aprovechado para ir al baño y comprar algo para comer. En el espejo del baño ponía, se anunciaba la película <a title="Reflejos, en quealucine" href="http://quealucine.wordpress.com/2008/09/29/reflejos-estreno-3-de-octubre/" target="_blank">"Reflejos"</a> , que estrenan también mañana. Me ha parecido un buen anuncio: creatividad en el medio.</p>
<p>Cuando he vuelto de mi paseo por el <strong>Kinépolis</strong>, seguían repitiéndose las imágenes. Círculo negro en la esquina superior derecha y por fin continúa la película. Poco después, se acaba. Tengo la sensación de no haberla visto entera.</p>
<p> Me han llamado la atención dos <strong>product placement</strong>. El primero ha sido muy breve, pero intenso, casi subliminar. Un cuchillo clavado al lado de un bote de <strong>Pepsi</strong>. El segundo, demasiado descarado, aunque no incómodo. Un bote de ketchup <strong>Heinz</strong> colocado de frente a la cámara en un diálogo cara a cara entre Al Pacino y otro de los actores.</p>
<p> </p>
<p><a href="http://quealucine.wordpress.com/2008/09/29/reflejos-estreno-3-de-octubre/"></a></p>
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<title><![CDATA[James 'Reclamebord' Bond]]></title>
<link>http://actua3cm.wordpress.com/?p=126</link>
<pubDate>Thu, 02 Oct 2008 07:50:14 +0000</pubDate>
<dc:creator>mkenis</dc:creator>
<guid>http://actua3cm.es.wordpress.com/2008/10/02/james-reclamebord-bond/</guid>
<description><![CDATA[
Brat Pitt stormde in Fight Club binnen in een Apple Store, Will Smith kreeg in I, Robot een complim]]></description>
<content:encoded><![CDATA[<p style="text-align:center;"><span style="font-size:x-small;"><a href="http://actua3cm.files.wordpress.com/2008/10/visual_james_bond.jpg"><img class="aligncenter size-large wp-image-127" title="visual_james_bond" src="http://actua3cm.wordpress.com/files/2008/10/visual_james_bond.jpg?w=454" alt="" width="454" height="252" /></a></span></p>
<p><span style="font-size:x-small;">Brat Pitt stormde in Fight Club binnen in een Apple Store, Will Smith kreeg in I, Robot een complimentje over zijn schoenen van Converse en binnenkort zullen we ook <strong>James Bond </strong>in<strong> <a title="Site van Quantum of Solace" href="http://www.007.com/" target="_blank">Quantum of Solace</a></strong>, alweer de 23</span><sup><span style="font-size:x-small;">ste</span></sup><span style="font-size:x-small;"> episode binnen de bekende reeks, op schalkse wijze enkele merken zien promoten. <strong>Product placement</strong> is hét modewoord geworden binnen de filmindustrie.</span></p>
<p style="margin-top:.49cm;margin-bottom:.49cm;" align="justify"><span style="font-size:x-small;">Het is geen geheim dat grote bedrijven maar al te graag hun producten aan een James Bond-film verbinden. Zo is het bijna onmogelijk om je 007 niet in een <strong><a title="de Aston Martin V12 Vanquish" href="http://cache.daylife.com/imageserve/04WxeC87XR0d7/610x.jpg" target="_self">Aston Martin</a></strong> of met een glas <strong><a title="Martini" href="http://images.dpchallenge.com/images_challenge/593/Copyrighted_Image_Reuse_Prohibited_433685.jpg" target="_self">Martini </a></strong>voor te stellen. Vreemd genoeg laat Marc Foster, de regisseur verantwoordelijk voor Quantum of Solace, de geheim agent in de aankomende film niet langer van zijn ‘Shaken, not stirred’ genieten, maar lest Bond deze keer zijn dorst door het drinken van <strong>Coca-Cola Zero</strong>. Coca-Cola geeft met deze stunt het startschot van een grootse marketingcampagne rond de in 2005 gelanceerde Coke Zero. Zo verschijnt het drankje niet enkel duidelijk in de film, de frisdrankengigant brengt ook tijdelijk ‘Zero Zero Seven’-blikjes op de markt.</span></p>
<p style="margin-top:.49cm;margin-bottom:.49cm;" align="justify"><span style="font-size:x-small;"><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/QONfcL4DgJc'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/QONfcL4DgJc&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span></span></p>
<p style="margin-top:.49cm;margin-bottom:.49cm;" align="justify"><span style="font-size:x-small;">Naast Coca-Cola zorgen multinationals als <strong>Ford en Sony</strong> ervoor dat hun producten fatsoenlijk in beeld komen tijdens Quantum of Solace. Zo Olga Kurylenko, het liefje van Bond, plaatsnemen achter het stuur van een <a title="Ford Ka" href="http://www.autoblog.nl/image-gallery?file=Ford/Ka_2009_James_Bond_set/Ford_Ka_-_Olga_Kurylenko_2.jpg" target="_self">Ford Ka </a>en maakt James enkel gebruik van een GSM en laptop van Sony. </span></p>
<p style="margin-top:.49cm;margin-bottom:.49cm;" align="justify"><span style="font-size:x-small;">Hoe het publiek zal reageren op deze overvloed aan product placement valt nog af te wachten. We herinneren ons echter nog als gisteren het gedoe rond Die Another Day, de 20</span><sup><span style="font-size:x-small;">ste</span></sup><span style="font-size:x-small;"> Bond-film, die critici tot Buy Another Day bombardeerden. </span></p>
<p style="margin-top:.49cm;margin-bottom:.49cm;" align="justify"><span style="font-size:x-small;">Bron: <a title="De Morgen " href="http://www.demorgen.be/" target="_blank">De Morgen</a> (geschreven artikel)</span></p>
<p style="margin-top:.49cm;margin-bottom:.49cm;" align="justify"><span style="font-size:x-small;">Auteur: Philip Cremers 3CC</span></p>
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<title><![CDATA[O Canada, Our Home and Branded Land]]></title>
<link>http://lenisebrothers.wordpress.com/?p=161</link>
<pubDate>Wed, 01 Oct 2008 20:47:54 +0000</pubDate>
<dc:creator>lenisebrothers</dc:creator>
<guid>http://lenisebrothers.es.wordpress.com/2008/10/01/o-canada-our-home-and-branded-land/</guid>
<description><![CDATA[It&#8217;s amazing what you get used to when living in a foreign country. I&#8217;m back in Toronto ]]></description>
<content:encoded><![CDATA[<p>It's amazing what you get used to when living in a foreign country. I'm back in Toronto right now for a extended visit and working in my company's offices over here. It's been great to get a look into the Canadian media scene and see what another market is like.</p>
<p>Walking through the streets of downtown Toronto, I've been overwhelmed by the amount of advertising. It's blantant, full-on and seems to be very effective - Canadians are very brand-savvy and very aware of current advertising campaigns. Digital outdoor is big here and Canadian advertisers are taking full advantage. Yonge and Dundas Square, smack dab in the middle of downtown Toronto, has been redone to resemble a <a href="http://feedingthepuppy.typepad.com/feeding_the_puppy/2008/09/bright-lights-big-city.html">very tacky Times Square</a> and it's not pretty. It's like being punched in the face by brands.</p>
<p style="text-align:center;"><a href="http://lenisebrothers.files.wordpress.com/2008/10/young-and-dundas-square.jpg"><img class="aligncenter size-large wp-image-178" title="yonge-and-dundas-square" src="http://lenisebrothers.wordpress.com/files/2008/10/young-and-dundas-square.jpg?w=460" alt="" width="460" height="306" /></a></p>
<p><a href="http://kurtisbillard.wordpress.com/">Via</a></p>
<p><a href="http://www.telegraph.co.uk/news/2455696/Product-placement-could-be-introduced-in-the-UK.html">Having left the UK when the product placement debate was in full swing</a>, I've been amazed at the blatantness of product placement in television programming over here. We've all seen <a href="http://www.slate.com/id/2080090/">Simon Cowell sipping from a Coca-Cola glass during American Idol </a>but watching product placement taken to the next level in Canada's Next Top Model (don't judge) really blew my mind. In the makeover sequence of the episode I watched, Jay and Nole (two of the judges) take photos of the models on LG mobiles where the LG logo has been hugely enlarged and then talk about how they're going to send each other the photos on their LG Chocolate mobiles.</p>
<p style="text-align:center;"><a href="http://lenisebrothers.files.wordpress.com/2008/10/cntm-lg-placement.jpg"></a><a href="http://lenisebrothers.files.wordpress.com/2008/10/cntm-lg-placement1.jpg"><img class="size-large wp-image-175 aligncenter" title="cntm-lg-placement1" src="http://lenisebrothers.wordpress.com/files/2008/10/cntm-lg-placement1.jpg?w=460" alt="" width="294" height="224" /></a>  <a href="http://lenisebrothers.files.wordpress.com/2008/10/cntm-nice-and-easy1.jpg"></a>  <a href="http://lenisebrothers.files.wordpress.com/2008/10/cntm-nice-and-easy2.jpg"></a></p>
<p style="text-align:center;"><a href="http://lenisebrothers.files.wordpress.com/2008/10/cntm-nice-and-easy3.jpg"><img class="size-medium wp-image-180 aligncenter" title="cntm-nice-and-easy3" src="http://lenisebrothers.wordpress.com/files/2008/10/cntm-nice-and-easy3.jpg?w=300" alt="" width="300" height="225" /></a></p>
<p>In this same sequence, there are lingering shots on different variants of Clairol's Nice and Easy as the judges talk about what they're going to do with each girl's hair. And it goes on. <a href="http://www.skipraid.com/2007/06/canadas-next-top-h-employee-week-2.html">Skip Raid has a nice summary of every placement in the show.</a> </p>
<p>Coming from a digital background, all of this shouldn't be a huge surprise to me with the heavy product integration that the likes of Bebo and MySpace offer, but what <em>is </em>startling is how accepting people over here seem to be towards it. Now bearing in mind this analysis only comes from a straw poll of my mates, it appears that they liked the LG and Clairol placements and thought that it made the show seem "more realistic".</p>
<p>Food for thought, isn't it?</p>
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<title><![CDATA[In Game Advertising]]></title>
<link>http://aortiz.wordpress.com/?p=368</link>
<pubDate>Tue, 30 Sep 2008 23:40:53 +0000</pubDate>
<dc:creator>aortiz</dc:creator>
<guid>http://itmayevenbe.com/2008/09/30/in-game-advertising/</guid>
<description><![CDATA[Still working on the SPORE review. Expect it at some point this week/weekend.
In other news, I was r]]></description>
<content:encoded><![CDATA[<p>Still working on the SPORE review. Expect it at some point this week/weekend.</p>
<p>In other news, I was reading the <a title="Braid Blog" href="http://braid-game.com/news/" target="_blank">blog</a> for <a title="Braid" href="http://braid-game.com/" target="_blank">Braid</a> (which I can only assume must be written by Jonathan Blow) when I came across <a title="In Game Advertising as Seen by Braid Blog" href="http://braid-game.com/news/?p=337" target="_blank">this post</a>, which pointed me to a sound byte of two annoyingly-voiced teenagers griping and a Youtube video of David Lynch being David Lynch (beware explicit language).</p>
<p>No disrespect to either Jonathan Blow or David Lynch, but I was really rather disgusted by their obstinacy.</p>
<p>Here's what I had to say--and say it I did on the blog post comments.</p>
<p>I think it’s absurd to believe in-game advertising cannot be beneficial and should be removed entirely. Developing a game is expensive. Making a game is expensive. You have to pay people, you have to pay budget costs, you have to pay engines, you have to pay publishers and production costs, you have to pay shipping and distribution. And in the end, how much does your game sell for? Sixty bucks. Fifty. Forty. Ten. Then it’s pirated. Sold as Used in Gamestop. Less money made by the developer. Revenue lost. No profits. Studio closes down. Endgame.</p>
<p>Any money a game can make before it’s actually shipped that is not a debt can be incredibly beneficial for the developer, allowing them to produce more of the same quality work they produced with that first “added” game. As long as the ads are not blatant and a hindrance to gameplay, I can’t really complain. Yes, they seem to destroy the essence of a game at times. But would you rather have something pure or would you rather see your favorite studio shut its doors permanently? I want to see my game developer favorites stay afloat.</p>
<p>You can’t escape advertising. You can’t ban it. It’s everywhere. On your clothes. On your car. On the street. Billboards, shop signs, logos. TV shows, radio programs, music and jingles. Your mom’s stories. Your best friend’s opinion on what game you should play. It’s an AD. It’s selling the qualities of a work in order to obtain the exchange of money. Going out and posting about a game on a forum–it’s an AD. News about a revolutionary game called Braid–it’s a fucking AD.</p>
<p>You NEED ads. You need to advertise. Sometimes games would never see the numbers they raked in without ads, have you thought of that? Some extremely beneficial TV shows like 60 minutes get an absurd amount of revenue from ads.</p>
<p>If the main character in a game is drinking from a Coke can, are you seriously going to complain?</p>
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<title><![CDATA[Do you love owning STUFF?]]></title>
<link>http://boringinternet.wordpress.com/?p=95</link>
<pubDate>Mon, 29 Sep 2008 21:23:06 +0000</pubDate>
<dc:creator>boringinternet</dc:creator>
<guid>http://boringinternet.es.wordpress.com/2008/09/29/do-you-love-owning-stuff/</guid>
<description><![CDATA[A huge fan of stuff? That&#8217;s great! So are we, here at Boring Internet!
And that&#8217;s why yo]]></description>
<content:encoded><![CDATA[<p>A huge fan of stuff? That's great! So are we, here at Boring Internet!</p>
<p>And that's why you can now find a bunch of new stuff in our <a href="http://www.cafepress.com/BoringInternet" target="_blank">Boring Internet store</a>! From today, you can pick up a whole host of new items; we've launched 4 new products in the store and re-released a product that was in the store around April this year.</p>
<p>What's more, as we've launched a shitload of awesome new stuff, everything's available for special low prices until <strong>October 15th</strong> to celebrate!</p>
<p>So what's available, and for how much?</p>
<p style="text-align:center;">*</p>
<p style="text-align:center;"><span style="text-decoration:underline;"><strong>THE NEW STUFF</strong></span></p>
<p><strong>Journal: DIARY OF AN EMO</strong> - Fan of Misunderstood's <a href="http://www.boringinternet.co.uk/articles/emo.htm" target="_blank">Diary of an Emo</a> series here on Boring Internet? Well now you can snag your very own Diary of an Emo journal, complete with a cover design by Misunderstood himself! 160 pages, with page formats you can pick from (blank, lined, dot grid or task journal), the journal is <a href="http://www.cafepress.com/BoringInternet.311756653" target="_blank">available now</a> for the price of <strong>$9.99</strong>. (From October 16th onwards, this item will be priced at $10.99)</p>
<p><strong>Calendar Print: X-CON</strong> - Did you buy a copy of the <a href="http://www.boringinternet.co.uk/fiction/novels/xcon.htm" target="_blank">X-Con</a> novel? Or just a fan of the fantastic logo I put together for the front cover of the book? Whichever it is, you can now snag a 2009 calendar print of the logo. It's <a href="http://www.cafepress.com/BoringInternet.311760809" target="_blank">available now</a> for the price of <strong>$4.49</strong>. (From October 16th onwards, this item will be priced at $4.99)*</p>
<p><strong>Wall Clock: DISPLACING BLAME</strong> - Here's advice you can use, on a handy wall clock! You can now check out some of the best advice in the world, pasted on a fantastic wall clock. It's <a href="http://www.cafepress.com/BoringInternet.311764292" target="_blank">available now</a> for the price of <strong>$11.74</strong>. (From October 16th onwards, this item will be priced at $12.49)</p>
<p><strong>Mini Button: DISPLACING BLAME</strong> - Here's advice you can use, on a fancy mini button! Now you can flash this off with your mini button collection, showing the best advice in the world to anyone admiring your collection. It's <a href="http://www.cafepress.com/BoringInternet.311764294" target="_blank">available now</a> for the price of <strong>$1.59</strong>. (From October 16th onwards, this item will be priced at $1.74)</p>
<p><strong>Mini Poster: DISPLACING BLAME</strong> - Here advice you can use, on a great mini wall poster print! Now you can stick the world's best advice on any one of your walls for your viewing pleasure! It's <a href="http://www.cafepress.com/BoringInternet.311764293" target="_blank">available now</a> for the price of <strong>$5.49</strong>. (From October 16th onwards, this item will be priced at $5.99)</p>
<p style="text-align:center;"><span style="text-decoration:underline;"><strong>THE OLD STUFF</strong></span></p>
<p><strong>Tile Coaster: SEAGULL</strong> - The world's happiest seagull will hold your drink without ever faltering its grin. To celebrate the release of these great new products, you can snag these <a href="http://www.cafepress.com/BoringInternet.290567811" target="_blank">tile coasters</a> for the newly reduced price of <strong>$4.79</strong>. (From October 16th onwards, this item will return to the price of $4.99)</p>
<p><strong>Throw Cushion: THE QUEEN IS AN ALIEN</strong> - Show everyone you know the Queen's greatest secret with this comfortable throw cushion. To celebrate the release of these great new products, you can snag this <a href="http://www.cafepress.com/BoringInternet.290565578" target="_blank">throw cushion</a> for the newly reduced price of <strong>$16.79</strong>. (From October 16th onwards, this item will return to the price of $17.49)</p>
<p style="text-align:center;">*</p>
<p>So if you want some kickass stuff, head over to the <a href="http://www.cafepress.com/BoringInternet" target="_blank">store</a> now and grab these items while they're all funky reduced prices!</p>
<p>* <em>The 2009 X-Con Calendar Print will be available for a limited time only and will likely be replaced around late November - early December 2008. This item is the first in a limited line of X-Con logo products and these will not be re-released in the future.</em></p>
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<title><![CDATA[Coffee Heaven - product placement lekko skrzywiony]]></title>
<link>http://goldenrose2.wordpress.com/?p=186</link>
<pubDate>Sun, 28 Sep 2008 20:58:15 +0000</pubDate>
<dc:creator>goldenrose2</dc:creator>
<guid>http://goldenrose2.es.wordpress.com/2008/09/28/coffee-heaven-product-placement-lekko-skrzywiony/</guid>
<description><![CDATA[W serialach TVNu product placement króluje - nieważne czy to Na Wspólnej, Twarzą w twarz, czy Te]]></description>
<content:encoded><![CDATA[<p>W serialach <a href="http://tvn.pl">TVNu</a> product placement króluje - nieważne czy to <a href="http://nawspolnej.onet.pl">Na Wspólnej</a>, <a href="http://twarzawtwarz.onet.pl">Twarzą w twarz</a>, czy <a href="http://terazalbonigdy.onet.pl">Teraz albo nigdy</a> (zresztą, w filmach produkowanych przez TVN też, ale nie o tym chcę pisać - wspominał o tym wielokrotnie choćby <a href="http://www.blog.mediafun.pl/index.php/2008/09/09/apart-sie-blyszczy/">MediaFun</a>). Jednak z reguły PP jest neutralny (gdzieś w tle filiżanka, marka, sygnał radia, itp.) lub wręcz zachwycony (jak swego czasu bohaterowie Na Wspólnej, którzy zachwycali się "wypożyczalnią Neostrady", czy jakoś tak).</p>
<p>Jednak rzadko widuję product placement, który jest przyjmowany przez bohaterów lekkim skrzywieniem. Kilka minut temu w Teraz albo nigdy pojawiło się <a href="http://coffeeheaven.pl">Coffee Heaven</a>, które miłością wielką darzę za kawy cynamonową i piernikową (warto wiedzieć, że generalnie kawy nie piję i pozostałe - jeśli o mnie chodzi - mogą wykreślić z menu :D). Matka z córką siedzą w jakiejś galerii, przed nimi papierowe kubki CH (nawet nie ustawione chamsko logiem do kamery). Matka uśmiecha się i mówi "Dobra ta kawa". A córka krzywi się i kręci głową "Za słodka"...</p>
<p>Czy było to naturalniejsze przez taki zabieg? Chyba nie - PP to PP. Ale... gdyby to była moja firma, chyba wolałabym zostawić scenę bez żadnych komentarzy na temat kawy. A może... za określone ujęcie tematu płaci się oddzielnie?</p>
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<title><![CDATA[OxiClean Baby]]></title>
<link>http://littlesunfish.wordpress.com/?p=500</link>
<pubDate>Sun, 28 Sep 2008 18:58:57 +0000</pubDate>
<dc:creator>leighnut</dc:creator>
<guid>http://littlesunfish.es.wordpress.com/2008/09/28/oxiclean-baby/</guid>
<description><![CDATA[Dear Everyone Who Has A Baby,
You must invest in a large tub of OxiClean Baby for all of your poop s]]></description>
<content:encoded><![CDATA[<p>Dear Everyone Who Has A Baby,</p>
<p>You must invest in a large tub of OxiClean Baby for all of your poop stain needs.  Soaking baby clothes in two scoops and cold water before putting them through the washing machine is essential to the removal of said poop stains.  Take it from me: my baby pooped through three outfits yesterday.  I know, I know, it's hard to want to support Billy Mays, the annoying OxiClean man, in the hopes that he will disappear from the airwaves, but this stuff is the absolute best thing ever.  In the laundry department.  Not the best thing in life.  There are more important things in life, like family and friends and ice cream.</p>
<p>Regards,<br />
<em>Sam I Am</em></p>
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<item>
<title><![CDATA[Product Placement seolah-olah bukan iklan sisipan]]></title>
<link>http://uyungs.wordpress.com/?p=238</link>
<pubDate>Fri, 26 Sep 2008 13:26:45 +0000</pubDate>
<dc:creator>uyungs</dc:creator>
<guid>http://uyungs.es.wordpress.com/2008/09/26/product-placement-seolah-olah-bukan-iklan/</guid>
<description><![CDATA[Product placement biasa disebut sebagai iklan sisipan. Iklan sisipan makin populer penggunaanya di k]]></description>
<content:encoded><![CDATA[<p class="MsoBodyTextIndent" align="left">Pr<a href="http://uyungs.wordpress.com/files/2008/09/productplacemnet.jpg"><img class="alignleft size-full wp-image-275" title="productplacemnet" src="http://uyungs.wordpress.com/files/2008/09/productplacemnet.jpg" alt="" width="122" height="94" /></a>oduct placement biasa disebut sebagai iklan sisipan. Iklan sisipan makin populer penggunaanya di kalangan pemasar. Merek kerap disisipkan atau bahkan dipakai dalam sinetron, majalah, film dan acara televisi lainnya. Para pengiklan tahu kalau pemirsa cenderung melonggarkan pertahanan kognitif mereka (<em>cognitive defence</em>) seperti yang biasa mereka pasang ketika mereka melihat iklan.  Para pemasar yang cerdik acap memanfaatkan hal ini. <span lang="SV">Film-film James Bonds adalah contoh klasik dipasangnya iklan-iklan sisipan yang seolah-olah bukan iklan. <!--more-->Banyak produk turut ditayangkan di dalamnya, walau hanya selintas.<span> </span>James Bond dianggap seorang tokoh panutan bagi kaum profesional muda dan orang dewasa, bahkan dianggap seorang pembentuk opini yang cukup punya pengaruh.  Apabila dia nampak memakai arloji Seiko, mobil BMW, alat cukur Philipshave dan minuman sampanye Bollinger maka boleh jadi banyak penonton/pengikut akan menirukannya! </span><span>Ini merupakan contoh klasik stimulasi dari pembentuk opini.</span></p>
<p class="MsoBodyTextIndent" align="left">Hanya saja penempatan iklan sisipan ini mesti dilakukan secara halus dan canggih agar itu tadi.... pertahanan kognitif konsumen bisa tembuus.</p>
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