Etiquetas » Green Marketing

Assessing the Prospects of Green Marketing in India

Dr. Rouf Ahmad Rather


Department of Commerce and Management

Gandhi Memorial College  Srinagar , J & K


The word “eco-friendly” has become a slogan of today’s marketing practices of different companies throughout the world. 1.845 palabras más

Research Paper

Green Marketing Has Big Benefits

Green Marketing Has Big Benefits

Green marketing is an effective way to promote your business, with benefits for everyone involved. And though you may think of “going green” with your small business as difficult or even expensive, you may be pleasantly surprised at how extensive those big benefits can be. 1.802 palabras más

Best Practices

Moving Towards Sustainable Consumption of 3Rs Adoption among Malaysians

Woohoo! My long awaited IBAICM Conference Paper is finally published online! This research was inspired by how Malaysians are gradually shifting their consumption towards a sustainable manner by adopting Reduce, Reuse and Recycle (3Rs). 355 palabras más


Greenhouse gas reduction market

The emerging greenhouse gas reduction market can potentially catalyze projects with important local environmental, economic, and quality-of-life benefits. The Kyoto Protocol’s Clean Development Mechanism (CDM), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities. 147 palabras más

Green Businesses

What is Green Marketing?

Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. 92 palabras más

Green Businesses

Green Marketing: When Will It Succeed?

The problems facing over production and consumption present challenging consequences on the natural environment which have led to vast amounts of waste, as well as the overexploitation of renewable resources and climate change. 2.274 palabras más

Be Recognized for Your Sustainability Leadership in 2017

By Mark Stanland, Vice President of Client Services

Once again, it’s that time when we talk about how quickly the year has gone. This often proves to be very true as we get busier with the demands of the current business environment. 434 palabras más

Sustainability In Practice