Etiquetas » Green Marketing

Keurig Announces Recyclable Pods

Last month we wrote about the mounting problem of non-recyclable coffee pods from companies such as Keurig. Estimates are that one in three U.S. households now has a coffee maker that uses pods, and that enough pod trash has been generated to circle the globe more than 10 times. 172 palabras más

Classroom Activities

Done Drinking Coffee? Eat the Cup.

Look around – how many discarded coffee containers do you see? Plenty, we bet. And this is a wide-spread problem acknowledged by coffee and food vendors. 249 palabras más

Classroom Activities

Too Much Trash from Coffee Pods

Americans love coffee, and love easy-to-use products, too. Combine coffee with easy-to-use packaging and it is estimated that one in three U.S. households currently has a pod-based coffee machine such as Keurig, Tassimo, Nespresso, or other models. 250 palabras más


Beware of Greenwashing!

Greenwashing (modelled on “whitewash“) is a the act of misleading consumers in which green public relations or marketing is deceptively used to promote the perception that an organization’s products or services, aims or policies are environmentally friendly making it a convenient slogan.  678 palabras más


The Rise of Solar Gardens

At this point, it’s impossible for even the most ardent old school energy guys to hide from the bright sunny truth that solar energy is blazing a new path in the U.S.  562 palabras más

Clean Energy

NDWC provides services for small drinking water systems

Morgantown, WV— For nearly 25 years, the National Drinking Water Clearinghouse (NDWC), a signature program of the National Environmental Services Center (NESC) at West Virginia University, has helped thousands of small, rural communities with their drinking water, wastewater, environmental training, infrastructure resilience, and utility management needs—leading them to solutions to the problems they face. 379 palabras más

Drinking Water

The corporate creation of an engaging 'green' spectacle

The following is an extract from our forthcoming book Climate Change, Capitalism and Corporations: Processes of Creative Self-destruction (Cambridge University Press) - out in bookshops later this year. 1.006 palabras más
Climate Change