Etiquetas » Green Marketing

Between the Urban and the Natural: Green Marketing of Istanbul’s Gated Community Projects

The increasing concern towards environmental issues across the globe led to the production and the marketing of goods with ecological features or connotations. In this regard, green marketing emerged as an effort, which promotes environmental consciousness in the consumption of nature-friendly commodities and the pursuit of greener lifestyles. 534 palabras más

Cultural & Social Theory

Beneficios de Eventos Sustentables

¿Sabías que México ocupa el lugar 25 en la organización de eventos de carácter mundial de acuerdo al ranking de la Asociación Internacional de Congresos? México tomo ese lugar con un total de 184 reuniones o congresos realizados durante el 2015. 222 palabras más


New data-led approach to marketing drives value for the green sector

Promotional article

By Alex Wares

The marketing of environmentally friendly products and services (green marketing) is becoming increasingly significant as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. 508 palabras más


Green signals good for marketing

Using renewable energy to make a product improves its consumer appeal, according to research from Swinburne University of Technology.

Simon Pervan, Associate Professor of Marketing, and his PhD student, Suni Mydock, found that when university students viewed advertisements for earphones, they were more likely to express an intention to buy the earphones if they were advertised as having been made with renewable energy. 272 palabras más


M/U4 Topic 4-Green Marketing

Definition:-Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced in an environmentally friendly way, such as: 554 palabras más


Deceptive​ Green Marketing: How organizations abuse green movement for big bucks

The biodegradable concept in the market!

What strikes your mind when I ask you what do you think about biodegradable plastic? The current thoughts on biodegradable plastic are basically less destructive to the environment than traditional plastic (Precision Engineered Products, 2016). 1.018 palabras más

Digital Marketing

5 Myths of selling sustainability

‘How do you sell sustainability?’ is one of the most challenging questions today. Imagine this: You have just developed a great new product with clear, measurable environmental benefits. 871 palabras más

Directions For Sustainable Innovation