Etiquetas » Green Marketing

"Everything is done"

” Everything is done”. Maybe this is the biggest stone for someone who wants to do something new.

” I had a teacher when I was in the school who said  “everything is invented” . 142 palabras más


Marketing for everything.

Industrial marketing , international marketing , placement marketing, green marketing marketing …. for everything . To be chosen is important. But with all those names…I believe that many names for the same idea get lose the respect of it.   78 palabras más


Leveraging on sustainability to create brand love

I like to start every conversation about branding with a quote by the author of the famous book, ‘How to make friends and influence people’ Dale Carnegie. 871 palabras más

The Industry and green marketing

Here’s a term, Green Marketing. Now there are a lot of people who know what that is but there is also a good portion of the world who would have no clue what it actually means. 315 palabras más

A Window into a Credible Approach to Sustainability

At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. 397 palabras más

Safer, Healthier Facilities

Green Marketing: When Will It Succeed?

The problems facing over production and consumption present challenging consequences on the natural environment which have led to vast amounts of waste, as well as the overexploitation of renewable resources and climate change. 2.285 palabras más


Ethical Considerations for Marketers

‘Green marketing’ involves the promotion of products and brands that show concern for the environment—including avoiding cruelty to animals and the unnecessary use of animal materials—through activities such as modified products, production process changes, using different packaging, stylising/remodelling, and new advertising/promotion strategies (Sarkar 2012).  642 palabras más