The increasing concern towards environmental issues across the globe led to the production and the marketing of goods with ecological features or connotations. In this regard, green marketing emerged as an effort, which promotes environmental consciousness in the consumption of nature-friendly commodities and the pursuit of greener lifestyles. 534 palabras más
Etiquetas » Green Marketing
¿Sabías que México ocupa el lugar 25 en la organización de eventos de carácter mundial de acuerdo al ranking de la Asociación Internacional de Congresos? México tomo ese lugar con un total de 184 reuniones o congresos realizados durante el 2015. 222 palabras más
By Alex Wares
The marketing of environmentally friendly products and services (green marketing) is becoming increasingly significant as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. 508 palabras más
Using renewable energy to make a product improves its consumer appeal, according to research from Swinburne University of Technology.
Simon Pervan, Associate Professor of Marketing, and his PhD student, Suni Mydock, found that when university students viewed advertisements for earphones, they were more likely to express an intention to buy the earphones if they were advertised as having been made with renewable energy. 272 palabras más
The biodegradable concept in the market!
What strikes your mind when I ask you what do you think about biodegradable plastic? The current thoughts on biodegradable plastic are basically less destructive to the environment than traditional plastic (Precision Engineered Products, 2016). 1.018 palabras más