Etiquetas » Green Marketing

Leveraging on sustainability to create brand love

I like to start every conversation about branding with a quote by the author of the famous book, ‘How to make friends and influence people’ Dale Carnegie. 871 palabras más

The Industry and green marketing

Here’s a term, Green Marketing. Now there are a lot of people who know what that is but there is also a good portion of the world who would have no clue what it actually means. 315 palabras más

A Window into a Credible Approach to Sustainability

At the biggest Earth Day celebration in the world, Earth Day Texas 2016, two sustainability leaders—a nonprofit ecolabel and a windows manufacturer, discussed why consumers rely on them to make smart purchasing decisions. 397 palabras más

Safer, Healthier Facilities

Green Marketing: When Will It Succeed?

The problems facing over production and consumption present challenging consequences on the natural environment which have led to vast amounts of waste, as well as the overexploitation of renewable resources and climate change. 2.285 palabras más

Buying

Ethical Considerations for Marketers

‘Green marketing’ involves the promotion of products and brands that show concern for the environment—including avoiding cruelty to animals and the unnecessary use of animal materials—through activities such as modified products, production process changes, using different packaging, stylising/remodelling, and new advertising/promotion strategies (Sarkar 2012).  642 palabras más

Improve your business and "Go Green"!

“Going Green” seems to be the growing fad in the business world today, but the question everyone has is “Can ‘Going Green’ really help my business?” With the way technology and internet marketing is growing the answer is yes and in more ways than you would think. 280 palabras más

Digital Marketing

St. Patrick’s Day spirit: green efforts in direct marketing

We haven’t heard a lot lately on “going green” in direct marketing. This was big news a few years back when it first got attention, but has faded from the front page. 390 palabras más

Marketing