Etiquetas » Green Marketing

New data-led approach to marketing drives value for the green sector

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By Alex Wares

The marketing of environmentally friendly products and services (green marketing) is becoming increasingly significant as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. 508 palabras más


Green signals good for marketing

Using renewable energy to make a product improves its consumer appeal, according to research from Swinburne University of Technology.

Simon Pervan, Associate Professor of Marketing, and his PhD student, Suni Mydock, found that when university students viewed advertisements for earphones, they were more likely to express an intention to buy the earphones if they were advertised as having been made with renewable energy. 272 palabras más


M/U4 Topic 4-Green Marketing

Definition:-Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced in an environmentally friendly way, such as: 554 palabras más


Deceptive​ Green Marketing: How organizations abuse green movement for big bucks

The biodegradable concept in the market!

What strikes your mind when I ask you what do you think about biodegradable plastic? The current thoughts on biodegradable plastic are basically less destructive to the environment than traditional plastic (Precision Engineered Products, 2016). 1.018 palabras más

Digital Marketing

5 Myths of selling sustainability

‘How do you sell sustainability?’ is one of the most challenging questions today. Imagine this: You have just developed a great new product with clear, measurable environmental benefits. 871 palabras más

Directions For Sustainable Innovation

Going green in the world of PR

Green Marketing is a publicly accepted term today. Wikipedia defines it as “Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective.” 556 palabras más


Why Even the God-Fearing Should Believe It’s Up to Us to Halt Climate Change

God’s creation is on the brink of destruction, potentially at biblical proportions. Scientists say we have as little as three years to stabilize the climate or risk environmental catastrophe. 302 palabras más

Green Marketing