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Deceptive​ Green Marketing: How organizations abuse green movement for big bucks

The biodegradable concept in the market!

What strikes your mind when I ask you what do you think about biodegradable plastic? The current thoughts on biodegradable plastic are basically less destructive to the environment than traditional plastic (Precision Engineered Products, 2016). 1.018 palabras más

Digital Marketing

5 Myths of selling sustainability

‘How do you sell sustainability?’ is one of the most challenging questions today. Imagine this: You have just developed a great new product with clear, measurable environmental benefits. 871 palabras más

Directions For Sustainable Innovation

Going green in the world of PR

Green Marketing is a publicly accepted term today. Wikipedia defines it as “Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective.” 556 palabras más

Communication

Why Even the God-Fearing Should Believe It’s Up to Us to Halt Climate Change

God’s creation is on the brink of destruction, potentially at biblical proportions. Scientists say we have as little as three years to stabilize the climate or risk environmental catastrophe. 302 palabras más

Green Marketing

How to be a trusted messenger on climate change

A recent study indicates that only 40 percent of Americans believe that they will be harmed personally by climate change. Instead, most of us view climate change as a phenomenon that will affect people in another region or a future generation. 831 palabras más

Green Marketing

Outdoor recreation can't beat the heat of climate change

In Montana and similar big-sky places across the U.S., outdoor recreation is core both to the local economy and a way of life. Climate change is beginning to undermine this as it alters the natural systems and habitats that outdoor recreation depends upon.  932 palabras más

Green Marketing

Can Hollywood save us from climate catastrophe?

By taking on the link between football and brain injuries, the recently released movie “Concussion” reminds us of the potential for Hollywood to shape attitudes and beliefs about controversial topics through entertainment. 749 palabras más

Green Marketing