Etiquetas » Martha Rogers

How do JB Hi-Fi and Hoyts use Pepper's and Roger's 5 I's?

Don Peppers and Martha Rogers 5I’s (identification, individualisation, interaction, integration and integrity) can be used as complementary to the 7 p’s. This concept is seen by some marketing scholars as an update to the previous marketing mix, as it focuses on new marketing, with an emphasis on the customers. 654 palabras más

The Myth of One-to-One Marketing

“One-to-one marketing” is a great catchphrase, but in practice it has always been a myth unless you’re talking about a salesperson working directly with a customer. 687 palabras más


Castle Season 7 Finale and Stana Katic's One Year Contract

So Castle’s season 7 finale was pretty well done in terms of allowing the viewer another little slice of Rick’s childhood and “the reason he became a writer of mysteries.” On the same day that… 546 palabras más


Seriously Write: Nurturing Creativity by Martha Rogers

Have you fallen into a rut in your writing? One of my mental notes for my current WIP is to freshen up my emotional descriptions when rewriting. 44 palabras más

Guest Post

Book Review: Love Never Fails by Martha Rogers

At odds over their beliefs and separated by the war, Molly and Stefan must learn to depend on God.

This is my first time to read a Martha Rogers historical. 292 palabras más

Inspirational Books

Review: Best Laid Plans (Bloomfield #4) by Martha Rogers

Title:  Best Laid Plans
Author: Martha Rogers
Publisher/Year: B&H Publishing Group 7/1/13
Length:  126 pages


Welcome to Bloomfield, where life is simple, love is real, and stories are shared. 320 palabras más


Building Customer Value, Satisfaction and Loyalty

I was reading my Kotler & Keller (2012) Marketing textbook before class the other day and stumbled across thisparagraph which I thought was really relevant, especially in today’s society. 155 palabras más