Etiquetas » Martha Rogers

This time it's personal

A book that I read more than 20 years ago fundamentally changed my perspective on business overall and marketing in particular.

Peppers and Rodgers “The One to One Future” 389 palabras más

Customer Growth Strategy

FMM Life's Great Ironies

“Every book you pick up has its own lesson or lessons,

and quite often the bad books have more to teach than the good ones.” ~ 963 palabras más

Inspirational

Christmas Blessing | Martha Rogers


Today I am reviewing Christmas Blessing, part of the Christmas Mail Order Brides series by Martha Rogers.

Here is a brief synopsis:

Annelle Pugh is the daughter caretaker of her retired sea captain father who is in poor health.

366 palabras más
Inspirational

Nurses and Global Peace

This blog posting will be a bit different from others I have written, but I believe the NurseManifest page is a place where we can open our hearts and souls to the essence of nursing, which is healing, caring, love, and compassion. 692 palabras más

NurseManifest News

How do JB Hi-Fi and Hoyts use Pepper's and Roger's 5 I's?

Don Peppers and Martha Rogers 5I’s (identification, individualisation, interaction, integration and integrity) can be used as complementary to the 7 p’s. This concept is seen by some marketing scholars as an update to the previous marketing mix, as it focuses on new marketing, with an emphasis on the customers. 654 palabras más

The Myth of One-to-One Marketing

“One-to-one marketing” is a great catchphrase, but in practice it has always been a myth unless you’re talking about a salesperson working directly with a customer. 687 palabras más

Marketing

Castle Season 7 Finale and Stana Katic's One Year Contract


So Castle’s season 7 finale was pretty well done in terms of allowing the viewer another little slice of Rick’s childhood and “the reason he became a writer of mysteries.” On the same day that… 546 palabras más

Entertainment