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Tecate Capitalizes on Trump's Stupid Idea with Stupider Idea

Making fun of Mr. Trump’s idiotic idea for a U.S.-Mexico border wall has become a national sport –and the subject of some questionable marketing tactics… 97 palabras más

Marketing & Advertising

Canelo Álvarez to Help Tecate 'Amplify Modern Masculinity'

Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. 140 palabras más

Marketing & Advertising